Swimming in the Nile - The Nile Blog

Trevor Young’s brand new book microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand is certainly a tongue-twister, but it’s also set to become the new how-to guide for those who wish to harness the power of social media for their business.

Trevor recently had time to write us an exclusive piece on the social media revolution.

Vive La (Global Microbrand) Revolution by Trevor Young.

In his classic novel A Tale of Two Cities, Charles Dickens opens with the immortal line:

“It was the best of times…it was the worst of times.”

Dickens could have been talking about doing business in today’s increasingly chaotic hyper-connected world.

“These are the best of times…” - ABSOLUTELY! We are living in incredible times, it’s an era where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or while travelling if that’s their want).

“These are the worst of times…” - yes, if you choose to stick your head in the non-digital sand and not take advantage of amazing opportunities available to experts, entrepreneurs, nonprofits – indeed, anyone with a story to tell, ideas to spread or a message to communicate.

But let’s stick to the positives, because they far outweigh any negatives as far as I can see :)

DEVELOP YOUR PLATFORM

Today, thanks to emerging new media technologies and the virtual communities they drive,  it’s possible to develop a powerful online platform from which to amplify your voice and increase your visibility on a local, national or – should you choose to do so – global basis.

In my new book microDOMINATION, I describe a platform as a person’s unified online presence; for example, this could take in their blog, podcast series or video-based web show along with their followings on social mediums such as Facebook, Twitter and LinkedIn, plus their email list if they have one, and/or a magazine column, regular speaking gigs etc.

BUILD YOUR PERSONAL BRAND 

With a strategic platform in place (and growing on a daily/weekly/monthly basis), your reputation as an authority in your field will flourish, resulting in a personal brand that’s increasingly recognised and importantly, trusted. Concurrently, if you’re delivering compelling content and adding value through social media, your efforts will lead to a growing community or tribe of fans, followers, enthusiasts and advocates of what it is you do and how you go about doing it.

GROW YOUR PERSONALITY-BASED BUSINESS

Having a solid base of supporters – read: potential influencers and customers – consuming and sharing your content, in effect providing third party endorsement of what it is you do, provides a fantastic opportunity to package your expertise and commercialise your reputation.

Sources of income will vary but typically will include a combination of speaking, writing books, creating digitally-based information products, consulting, training, coaching, running events or managing membership sites; sometimes they might include building an ‘old school’ physical business such as a marketing agency.

LIVE YOUR DREAM LIFESTYLE

You’ve built a sizeable platform, your brand is well known and respected, and you have developed a multifaceted business around your knowledge and your expertise. Now comes the kicker: you’re in a position to live life on your terms.

Want to remain a sole operator with no overheads? No problems. Perhaps you want to scale your business for global growth but don’t want to commit to physical premises or a large regular payroll? Assemble a specialist virtual team. Maybe you want to live out of your suitcase and be on the road 80 per cent of the year while growing your business? No sweat – today, that is indeed a reality thanks to social technologies and cloud-based services.


Vive la revolution!  
Prepare to DOMINATE!So there you have it – the tools and technology to become what I call a micro maven are within your reach; they just need your expertise and passion to drive them.

microDOMINATION is available now.

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The great thing about Twitter (other than the endless fake accounts) is how closely it can connect us with the people we have long admired. This is particularly pertinent when it comes to authors, who are generally considered an elusive bunch of people. Yet some of the world’s most famous writers are ardent fans of Twitter, and here’s a guide to the most interesting among them.

Neil Gaiman (1.8 million followers)

The author of American Gods, Stardust and Coraline has proven he can write for pretty much any medium, so of course he is all over Twitter. He provides plenty of updates on his work and coming tours, supports emerging writers and is wonderfully devoid of ego despite such an enormous following. He also engages generously with fans so you may even get a retweet one day!

Recording 25 year old, even 30 year old short stories: they feel like they were written by someone not me, but I remember writing them.

— Neil Gaiman (@neilhimself) March 14, 2013

Margaret Atwood (380,000 followers)

The acclaimed author of The Handmaid’s Tale may be 73 but was an early adapter to Twitter and remains a firm defender of the platform. Atwood is very interactive particularly when it comes to supporting libraries, literacy initiatives and anything relating to her beloved home of Canada.

Bret Easton Ellis (390,000 followers)

American Psycho author Bret Easton Ellis is one of the most controversial people on Twitter. The Huffington Post infamously announced they were “unfollowing” him late last year because of his incendiary tweets. This prompted a particularly scornful response from Easton Ellis seeing as it was kind of a high school move. His posts on everything from food to Lindsay Lohan are so provocative that many are convinced he is being inflammatory on purpose. Either way it’s pure entertainment, albeit of the most brutal and adults only kind.

Stephen Fry (5.5 million followers)

“British Actor, Writer, Lord of Dance, Prince of Swimwear & Blogger” reads Stephen Fry’s bio on Twitter. What else needs to be said? He’s funny, sweet and thoroughly addicted to Twitter judging by the sheer volume of tweets. He is also concerned with politics and social policy, from the serious discussion of mental illness to the more amusing admissions:

Charlotte Wood (2,500 followers)

Animal People author Charlotte Wood is one of the many Australian writers on Twitter. Wood also curates a food blog so her tweets combine observations about writing and the changing literary landscape with some personal thoughts on food and what it means to her. She includes some delectable food shots as well. It’s just a very thoughtful and down to earth vibe.

image via Mashable

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Finally!

Marcus Zusak’s novel The Book Thief is going to the movies, starring Geoffrey Rush and Emily Watson.

The Book Thief is one of the most beloved novels published recently. Set in Germany during World War Two the story follows Death itself and the special interest it takes in young Liesel Meminger. Death narrates the events of L
It’s a sadly beautiful novel that is not easily forgotten. For that reason fans have been clamouring for years to see The Book Thief adapted into a film. It’s certainly a book you want to read before you see; just keep the tissues handy.iesel’s life as she is sent to live with kindly foster parents during the war, and the complications that arise when they harbour a young Jewish man in their basement.

Filming begins late February so hopefully we can expect the film sometimes in 2014.

 

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Comedian and author LOL James (aka Marty Wilson) recently chatted with us about his new spoof on a certain well-known erotica series. The Fifty Shades of Blokes trilogy features Fifty Spades of Grey, 50 Shades of Grass and 50 Shelves of Grey

The Nile: So, what led you to write a parody of the Fifty Shades Trilogy?

LOL James: As men we can’t ignore the Fifty Shades phenomenon. The latest sales figures for the Fifty Shades series are above 41 million copies and about 1.5 million Aussie women have apparently read at least one of them. A bookstore owner in Sydney told me that it ‘…sold more in three months than the Da Vinci Code did in two years’. These books are obviously hitting a nerve (amongst other body parts).

So what could the enormous, record smashing popularity of the Fifty Shades series indicate has been missing in our sex lives? (Anyone else might suggest there’s a hole they’ve been filling. But that would be crass.)

Are all us blokes really that hopeless that it drives women into the arms of this fictional character? I wondered what it says about how rubbish we are?

So I read the first one. And it was okay, but there were a couple of things that led me to think there might be a chance to square the ledger for the fellas.

The Nile: What do you mean?

LOL James: Firstly, the original books are way too long for a bloke. About 500 pages all up. Now, I was at Rugby World Cup victory in Wales in 1999. I saw John Eales lift the William Webb Ellis trophy as world champion. And I wouldn’t read 500 pages on THAT.

So my Fifty Shades Of Blokes stories are all one paragraph long! Perfect

Also, the original books are a little too serious and earnest. Not a lot of chuckles in there. But what is the No1 thing women look for on online dating websites? GSOH, good sense of humour. I decided we need to get some laughter back in the bedroom (as my wife will assure you, spend some time in bed with me, you will be laughing).

The stories in the Fifty Shades Of Blokes trilogy are all funny, stupid silly.

Lastly, the original books set the bar too high. They’re the fantasy, taken to the extreme

Most men are not young, sexy multi-billionaire with incredibly long, ahem, fingers. But fair enough they are a work of fiction. ‘James Bond always saves “The Whole World”, not just a little town in Yorkshire. Luke Skywalker frees “The Entire Galaxy.”

My Fifty Shades Of Blokes trilogy takes the reality of male female relationships and stretches it to the extreme. The lead is Christina Grey who is a normal young women who is very interested in sex, and talks about it openly. She throws hints at Dave Woode, the male lead, trying to talk him into bed using the language of sport, gardening and DIY. But Dave, like most men, is an idiot who never picks up any hints. He’s just stoked he’s found a woman who is as interested as he is in roots, screwing and ball handling.

The result is a trilogy full to the raised eyebrows with double entendres that could be straight out of a Carry On film. And the perfect Christmas gift for your bloke.

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WOOL by Hugh Howey is one of the most buzzed about books of 2012. It’s finally released here in early December (just in time for Christmas!). Recently Hugh had time to write a post for The Nile. He tells the fascinating tale of how WOOL came to be, plus sends a special Christmas message to readers. Enjoy!

“I love books. I always have. When I was younger, it made for easy Christmas shopping for my relatives. They knew what to get me, even if they had a hard time figuring out what I hadn’t yet read. The gifts with my name on them were all rectangular and dense. I could pick them up and feel the ridges along one edge where the cover gave way to the interior, or bend the package and feel the suppleness of a nice paperback. I knew what was in there, but the mystery remained: Which book was it? What strange and new world was I about to enter? What adventures would I embark upon?

As I grew older, this passion for stories steered me into a career as a bookseller. I was paid to open boxes of new releases and arrange them on store shelves. Every day was like Christmas. I took home books to read so I could best recommend them to customers. And in my spare time, I began writing stories of my own. I wrote them early in the morning before going to work. I wrote them on my lunch breaks. Even when it was sunny outside and everyone else was lounging in the grass, I sat in a dim conference room with my laptop open, and I wrote.

There was never any real dream that one of my stories might find its way into those boxes of books. That would take a miracle. So I wrote for nothing more than the love of it. And then last October, as the holidays approached, one of my self-published short stories began picking up steam online. Reviews trickled in from readers begging for more. And so I spent that November and December heeding this demand. By Christmas morning, rather than finding myself opening up another book from beneath the tree, I found myself opening one last blank document. The final story in my series awaited me. And as I began writing, I had little idea how this work would change my life forever.

On that holiday morning, I began writing the fifth and final installment of WOOL. It was impossible to foresee how popular the work would become. All I wanted was to satisfy the readers who had enjoyed the previous books. But by the end of January, as I combined the stories into a single novel and published the work online, I began seeing signs that something bigger was taking place. Readers were telling each other about the series. The trickle of reviews became a torrent. And before I knew it, I had agents, publishers, and Hollywood getting in touch. Ridley Scott snatched up the film rights. The work became a New York Times Bestseller. Random House said they wanted to turn my self-published series into a book and do a major release in the UK, Australia and New Zealand.

 

Another Christmas approaches, and it seems surreal to me that I was opening a blank document a year go, and that this year, my self-published stories will sit in bookstores and be sold online. A reader might even find a copy of my book wrapped under a tree. They might weigh that package, know what it is, but not know what world they are about to enter, what adventure they are about to embark upon.

This year has been a miracle, for sure. One I owe to readers, to Random House, and to my fellow booksellers. Happy Holidays to each and every one of you. May you find what you’re looking for, whether you are opening a book or a blank page. I hope your year is miraculous.”

Purchase WOOL now from The Nile.

 

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Eight Tactics for Finding the Top Stocks.

Martin Roth is one of Australia’s leading financial writers. His annual Top Stocks books have become required reading for those of us interested in learning about how to navigate the stock market.

Martin recently had time to share with us a few tips for finding Top Stocks.

‘Buy low, sell high.’
This is the timeworn advice facetiously sometimes offered to new entrants to the stock market. If only it were so easy. We would all be rich. Unfortunately, it is difficult to time the market; that is, to buy a stock right before it appreciates, or sell shares just before they decline. But this does not stop people trying, and there are numerous get-rich strategies, as evidenced by the many books on this subject.

If you are already in the market you may have your own strategies. Though, if you are like so many, it could be that you just muddle along.
Here are eight strategies and market theories used by many of the experts.

* Fundamental Analysis
When you analyse all the factors that influence a company’s profits – products, management, customers, competitors, government policies, the economy and so on – you are engaged in fundamental analysis. Virtually every investor does a little of this, and most research analysts at broking houses do it full time.

* Technical Analysis

This involves the interpretation of stock market charts to forecast market movements. It requires a lot of study and experience, and is not for the risk-averse.

* Growth Stocks
Everyone wants to buy shares in a company whose profits are growing steadily and regularly, year by year. Finding them is one thing. But then you have to decide whether they are worth the investment. Growth stocks often carry what can be called a ‘growth premium’ – a high share price – which means that if their growth falters the shares can fall sharply. So they are risky, but carry the potential for sharp capital appreciation.

* Sector Investing
Some experts believe it is a waste of time trying to pick winning stocks. Concentrate instead on sectors, they say, as when the sector moves, all the stocks within the sector will probably also move.

* Theme Investing
In stock market parlance, a theme is an idea or a concept that has the potential to provide a powerful boost to long-term profits for relevant companies, usually cutting across several or many sectors. Investors who get in early can see share prices soar, sometimes well before the profits actually arrive. The classic example is the so-called dot.com boom of the late 1990s, when investors bid up the share prices of hundreds of tiny, profitless high-tech companies that seemed to offer the potential of huge rewards somewhere down the track. So be cautious. Themes can become bubbles.

* Contrarian Investing
Contrarian investing – an investment that goes counter to market trends or to conventional wisdom – can bring rich rewards. But it also requires experience of the market and strong nerves. It is certainly not for everyone.

* Recovery Stocks

There probably is not such a lot of difference between taking a contrarian stance on the market and buying recovery stocks, except that the former are those that are still being talked down, whereas a recovery stock might be one that the market has pretty much forgotten about after a big decline.

* Cyclical Stocks
Cyclical stocks are those that do particularly well when the economy is strong and tend to suffer disproportionately when economic conditions weaken. Unlike, say, companies supplying basic foodstuffs or pharmaceuticals, which are always in demand, they are often related to an economic cycle of high inflation and high interest rates being followed by low inflation and low interest rates.

Top Stocks is available now.

Disclaimer
This information is of a general nature only and does not constitute professional advice. You should seek professional advice in relation to your particular circumstances before acting.

 

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Dr Libby has been dubbed Australasia’s superstar of all things health and nutrition. As the best-selling author of Accidentally Overweight and Rushing Woman’s Syndrome, Dr Libby travels the world as a keynote speaker and holds seminars and workshops as a specialist in weight loss, women’s health and optimum nutrition to audiences in the thousands.

Dr Libby recently had time to chat with us about the science of weight loss, her newest book and the dangers of dieting.

Is there a clear link between stress and weight gain?

There are two major stress hormones, adrenalin and cortisol. They affect metabolism differently. In any given moment the body has to choose the fuel it will use, even if we are sedentary. Your body needs fuel to make your heart beat, allow your brain to think and even for your eyelids to blink, as well of course it needs fuel to move. The two fuels are glucose and fat and adrenalin drives the body to use glucose as a fuel. There is no problem with this in the short term, however many people live on adrenalin today and therefore their body rarely feels “safe” enough to use fat as a fuel.

Cortisol is our long term stress hormone. Historically, the only long term stress humans had were floods, famines and wars, during which time, food was scarce. Today our long term stress tends to come from concerns about relationships, finances, our health, the health of a loved one or weight. When your body makes excess cortisol, it believes there is no food left in the world and so to help you “survive” it slows down your metabolism. Cortisol has a very distinct fat deposition pattern. You get fat around the middle, fat on the back of your arms and you grow what I lovingly call a back verandah. It stores fat in these places (centrally) as all of the organs crucial to your survival (except for your brain) are housed in your torso and if there truly was a famine, these organs need protection, warmth and nourishment. The trouble is, for most people, the only strategy they have to lose weight when they notice their clothes are getting tighter is calorie restriction. Yet this just confirms to your body what it perceives to be true… that there is no more food left in the world and so your metabolism is slowed even further. Going on a “diet” is wrong medicine. So yes, stress can most definitely be linked to weight gain and what I’ve described here is just the tip of the iceberg.

What are some of the most unhelpful myths about weight loss out there?

That the only way to lose weight is via the “calorie equation”; that is how much you eat versus how much you move. There are nine factors that influence whether your body is getting the message to store fat or burn it ad I’ve identified these in my first book Accidentally Overweight. Also, when the focus is on weight loss, people approach it from a head space of deprivation… it is all about what you are not allowed to eat. This is unsustainable. For people to lose weight and keep it off, a much bigger shift has happened within them. On the other hand, when you focus on health, it is positive and it is all about the abundance of what you can have the serves your body, mind and soul. In every case, when this headspace shift occurs, people naturally lose weight. It has to be about health not some crazy number on a set of scales.

Should we try to gain a better understanding of the science around weight and weight loss, to better understand our bodies?

Definitely. Having studied at university for 14 years now having worked with people one on one for almost as long, I find that when people know why they are much more likely to make better choices; choices that serve their health. I strive to communicate these scientific messages simply and in layman’s terms in all of my books.

In Accidentally Overweight you mention the importance of no longer weighing yourself. Why?

When you weigh yourself, for most people they are simply weighing their self esteem. Focus on energy, quality of sleep, if you are free from pain, how vital and alive you feel. These are much better markers of health than a number on a set of scales you perceive you need to be, that you may have dreamt up 20 years ago.

Think about the process someone might go through in their day. They wake up, walk to the bathroom, get naked and weigh themselves. People are very rarely the number they want to be and so when your scales report back to you, this means most people begin their day with a wave of disappointment and a feeling that they are not good enough. It may not be conscious but many people stack the feeling that they are not good enough many times over their day and this can indeed be the very reason they eat in a way that doesn’t serve them in the first place. Only they won’t realise this. I have found that this is very much a female psyche thing. When most men weigh themselves and they are not the weight they want to be, they often have a silent response of “I’ll just work harder”.

When I suggest people stop weighing themselves in my books, I simply want them to become aware of these factors and most likely change what they have been doing. I’ve met thousands of women who weigh themselves at least once a day (some up to four times) and they and always on and off diets. If this approach of weighing yourself an dieting has not worked for you yet, it is not about to start! A definition of insanity is continuing to do the same thing over and over and expecting a different result. It’s time to change the focus to health, rather than weight.

In regard to Rushing Woman’s Syndrome, do you believe this desire for control and taking on too much is more of a female trait?

It has become more intense for women over the past decade or so and so it may appear that way. Men have been trying to control things and taking on too much for longer and male psychology – the meanings they create from situations as well as their emotional landscape – is different from the feminine’s. What I want to share and explain in Rushing Woman’s Syndrome are the health consequences for women and also show that the psychology behind this is very specific for women and of course offer very practical solutions to the rush.

What are some of the consequences of being a ‘Rushing Woman’, healthwise?

Challenges with the menstrual cycle such as PMT, PCOS, painful periods, challenging menopauses, problems with digestion such as Irritable Bowel Syndrome (IBS) and bloating… just to name a few! The thyroid gland can also be affected, as can moods. PMT is common but it is not normal. A menstrual period is supposed to just turn up and dietary change, as well as addressing the “rush” can make major differences in all of these areas if they are a challenge for women. You don’t need to put up with these health issues.

What are some ways women can start to relieve the stress of being the ‘Rushing Woman’

The first thing is to recognise that you are rushing. Take the test at www.rushingwomanssyndrome.com and have a bit of a giggle while gaining some additional insights into the rush and its consequences. In my book Rushing Woman’s Syndrome, I describe ways you can lay a “restorative foundation” which includes techniques including breathing, perceptions, your diet, movement and sleep as well as much more.

Because the regular, over-consumption of caffeine and our perceptions can be two major areas that lead women to rush, swapping coffee for green tea is a good first step. When it comes to your perceptions, the common thought patterns of rushing women are described and different solutions are offered for each of them. For many women, the change in perception is the game changer. It is as if the lights go on for them about how they have been approaching their day and once this happens, life is never the same again for them… in such a great way!

What’s the weirdest diet you’ve ever come across yourself?

The baby food diet. Women were encouraged to eat only baby food out of cans. Needless to say, not only is this not healthy but it doesn’t address why someone’s clothes became tight in the first place. People eat food that doesn’t serve them and/or amounts that don’t serve them to change how they feel. It is one of the ways people cope with “stress”. Until this is addressed no “diet” will ever work. You may lose weight initially but it will all go back on, often plus more. This is why my books help people understand why they do what they do when they know what they know as well as the hormonal and nutrition information. My work helps people identify and change (if needed) what drives their food behaviour.

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Perhaps author and journalist Nikki Gemmell has the gift of foresight. After all, she was writing erotic fiction long before it was cool.

Gemmell released her novel The Bride Stripped Bare in 2003, at the time choosing to remain anonymous as the author. Sexually explicit and deeply confronting, the novel was an absolute sensation and launched a national conversation about sex in literature and the challenges faced by modern women. Of course, it wasn’t long before Gemmell was uncovered as its author.

The impact of The Bride Stripped Bare can still be felt today as we experience a surge in erotic fiction targeted at women. It’s safe to argue that without novels like The Bride Stripped Bare, it would not have been possible for erotica to become so mainstream.

Almost ten years on, Nikki recently chatted to us about releasing Bride and her thoughts on the ‘mummy porn’ explosion.

You’re quoted as saying that writing The Bride Stripped Bare was liberating. How so?

Virginia Woolf described anonymity as a refuge for women writers; it certainly was for me.  A refuge to work in a zone of rigorous honesty, to say those things I’d been thinking for so long but had never had the courage to say.  As a lover, a wife, a daughter, a friend.  I wanted to write about the raw underbelly of the female psyche, in all its beauty but all its ugliness too.  It felt incredibly liberating to work free of constraint, to not censor myself.

Would you have preferred to remain anonymous as the author?

At the time, very much so.  It felt excruciating and mortifying that this book was attached to me, but over the years I’ve realised the power of its veracity.  It connected with readers all over the world, and I’m proud of that now.  But it took me a long time to “own” the book, so to speak; to be delighted in it.  I am now!  I’ve matured, loosened, lightened, don’t care as much about judgement from others.  I think that’s all part of the great upward curve of middle age.

The sensation of the book on publication, did it surprise you?

It mortified me.  I wanted to find a cave and hide in it, for several years.  It feels like we’re in a different environment now, in terms of how we read and discuss these types of books, and I’m not so shy about it all anymore.  It helps that my husband is really turned on by Bride and its follow-up, With My Body.  He’s got a sense of humour and a strong sense of confidence in the relationship, so he’s been a darling through the whole thing, which has been liberating in itself.

Personally I felt The Bride Stripped Bare was concerned with the conflict between what a woman should do and what a woman wants to do. Do women still experience this tension today?

I think women will always experience these tensions.  By nature we are pleasers, yes people, we acquiesce.  Bride is about a woman finding her voice, in a powerful and shocking way; saying, finally, what she really wants – and more crucially doesn’t.

Touching on the recent explosion of erotic fiction for a moment. It’s been branded ‘mummy porn’- what are your thoughts on that term and why is it suddenly so popular?

It feels like a watershed moment in terms of women reading erotic books – and openly discussing them.  I can only celebrate that!  Bride’s back in the bestseller charts and With My Body has been boosted by all that – I’m thrilled by it all.  We’ve all moved on, and that can only be a good thing in terms of honesty and what women really want.  The internet has helped enormously, but I just think it’s time; in terms of women feeling empowered and the increased sexualisation of society it feels like a logical step.  I love that this is a revolution powered by female writers and readers.  The girls are doing it for themselves!

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When a television show or a film has a large and dedicated following, the opportunities for making money off the merchandising increase. No longer will stickers, figurines and other simple tokens of loyalty suffice for a savvy audience; in fact, the wackier the better.

Which brings me to a recently emerging pattern: cookbooks based on popular television shows or films. Adding to the weirdness is that they tend to come from a series that was originally a book itself. So it’s a book attached to a show or movie that came from a book originally. Confused yet?

First there was the Game of Thrones Cookbook- the unofficial one but also the official ‘Feast of Ice and Fire’ for those of us who “wish you could split a lemon cake with Sansa Stark, scarf down a pork pie with the Night’s Watch, or indulge in honeyfingers with Daenerys Targaryen“. Err..quite.

Then there is The Hunger Games Cookbook, which would be a wonderful companion. What better way to pass the time while encamped in a tree and surrounded by 23 bloodthirsty strangers than look at all the pretty food pictures?

But the most outlandish entry has to go to the upcoming True Blood Cookbook, compiled with help from the shows’ creator and featuring some of the stars themselves. Eats, Drinks and Bites from Bon Temps is as decadent, eerie and gory as the show itself. For instance you feast on a hair raising roast swan cake, a creepy dessert board or ‘anatomically correct’ macarons in the shape of what I think is a human heart.

This trend has been around for a little while and owes much to the craze of Harry Potter cookbooks, of which there have been several. It seems that any series which places emphasis on the sensory experience of taste is ripe (pun intended) for a cookbook spin-off. That, and if it will possibly make money.

So… who is taking bets on when we will see a 50 Shades of Grey cookbook?

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New Zealand baker and patissier Dean Brettschneider has compiled a stunning cookbook all about the humble pie. PIE contains over 80 mouthwatering pie recipes from the savoury to the sweet and shortcrust to puff pastry. Lovingly presented, PIE is the kind of cookbook you’ll keep in the family for decades and will serve as a perfect Father’s Day present.

Dean recently had time to chat to us about his book, his love of pie and the crucial question: to sauce or not to sauce?

You’re a renowned baker. Why specifically choose pie as the theme for your cookbook?

Baking is very popular right now and Pie is all about comfort food. At some stage everyone loves a pie, sweet or savoury, so the timing is right to do a single title baking book as many people want to know more about one subject.

Regarding the recipes, can even beginners have a go?

Yes for sure – it’s a baking book for people at all levels. I also say that people can use store brought pastry. Its a book for all levels of home baking.

Why did you feel it was important to include an appendix with recipes for pie crusts as well?

Because it’s about being innovative in this area and finding ways to compliment the filling both in flavour and also texture.

If you got to choose the last pie you could ever eat, what would it be?

Bacon & Egg Pie – like my mum use to make for picnics and must be eaten cold!

What about the strangest pie you’ve ever eaten?

The strangest would be in a seafood pie in China. There were whole little fishes inside with intact head & body and I even had to use chop sticks to eat it. That was a mission! The pastry was like eating sand!

You can get pretty creative with piemaking. In your experience, what ingredients can’t you add to pie?

There are no limits to a pie filling. Basically whatever you can cook in a pot can then be transferred into a pie with a pastry base & top. If you are not using a pie tin, then of course you have to make sure the filling is thickened so it doesn’t run everywhere.

Can you settle the sauce dispute? Should a savoury pie be eaten with sauce, and if so, which sauce?

Yes, Yes & YES – Tomato sauce is a must for every savoury pie!!! It’s about adding that extra bit of flavour in both a sweet and acidic way.

PIE is available now.

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