Marketing Kit for Dummies [With CDROM] by Alexander Hiam

Marketing Kit for Dummies [With CDROM]

Alexander Hiam
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Details

  • ISBN
    9780470401156 / 047040115X
  • Title Marketing Kit for Dummies [With CDROM]
  • Author Alexander Hiam
  • Category Sales & Marketing
  • Format
    Paperback
  • Year 2009
  • Pages 368
  • Publisher
    For Dummies
  • Imprint John Wiley & Sons Ltd
  • Edition
    3rd
  • Language English
  • Dimensions 185mm x 25mm x 229mm

Annotation

The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Publisher Description

The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author Biography

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

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Marketing Kit for Dummies [With CDROM]

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