![Marketing Kit for Dummies [With CDROM] by Alexander Hiam](http://c5.mrcdn.net/41e/9c7/2a6/edf/b11/390/363/5ce/ce3/20f/c1.jpg "Marketing Kit for Dummies [With CDROM] by Alexander Hiam")
Details
- ISBN 9780470401156 / 047040115X
- Title Marketing Kit for Dummies [With CDROM]
- Author Alexander Hiam
- Category Sales & Marketing
- Format Paperback
- Year 2009
- Pages 368
- Publisher For Dummies
- Imprint John Wiley & Sons Ltd
- Edition 3rd
- Language English
- Dimensions 185mm x 25mm x 229mm
The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
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