Services Marketing

Christopher H. Lovelock and Jochen Wirtz

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Details

ISBN 9780136118749 / 0136118747
Title Services Marketing
Author Christopher H. Lovelock and Jochen Wirtz
Category Customer Services
Format Paperback
Year 2010
Pages 648
Publisher Pearson Education (us)
Imprint Pearson Education
Language English
Dimensions 274mm x 216mm x 32mm

Publisher Description

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.