Services Marketing by Christopher H. Lovelock

Services Marketing

Christopher H. Lovelock and Jochen Wirtz
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  • ISBN
    9780136118749 / 0136118747
  • Title Services Marketing
  • Author Christopher H. Lovelock and Jochen Wirtz
  • Category Customer Services
  • Format
  • Year 2010
  • Pages 648
  • Publisher
    Pearson Education (us)
  • Imprint Pearson Education
  • Language English
  • Dimensions 274mm x 216mm x 32mm


This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Publisher Description

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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Services Marketing