This book explains how to do competitive analysis, the importance of competitive testing, and the effect of dramatic presentations—the wisdom of the most talented technical marketeers in Silicon Valley.
Prepare your troops for battle This book contains the knowledge that will enable you to deliver fast, focused and high quality Technical Marketing data to help you make key strategic decisions to take you to high ground in the marketplace. It contains well known strategies and tactics plus some you may not have heard of. It explains how to do competitive analysis, the importance of competitive test and the effect of dramatic presentations. Do you have a “War Room” yet? Do you know where you stand with regards to the competition? Do you know your next strategic move? Have you dug up the dirt on the competition? Are you getting to the customer first and spinning the right story? Within these pages contain the wisdom of the most talented Technical Marketeers in silicon valley, gathered from years of hands-on practical experience to inspire you to be the best, and beat the rest. The “Tools of the Trade” chapter is a excellent reference as are the sample forms which includes a “Competitive Playbook.” Craig Thomas Ellrod
holds a Bachelor of Science in Computer Science from California State University, Chico, and a Masters in Business Administration from Pepperdine University. Craig has more than twenty years of experience in the computer industry having worked for companies such as Celerity Computing, Emulex, Pinnacle Storage, Sync Research, Cisco Systems, Extreme Networks, Citrix Systems and smaller startup ventures. Craig is the founder of the Technical Marketing Group based in the heart of Silicon Valley, and runs a Technical Marketing Blog and online forum.