Consumerism: Search for the Consumer Interest by David A. Aaker

Consumerism: Search for the Consumer Interest

David A. Aaker
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Details

  • ISBN
    9780029001509 / 0029001501
  • Title Consumerism: Search for the Consumer Interest
  • Author David A. Aaker
  • Category Consumerism
    Microeconomics
  • Format
    Paperback
  • Year 1982
  • Pages 512
  • Publisher
    Free Press
  • Imprint The Free Press
  • Edition
    4th
  • Language English
  • Dimensions 154mm x 34mm x 235mm

Annotation

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles—half of them new to this edition—cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products astobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Publisher Description

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles—half of them new to this edition—cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the process.

New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products astobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Review
“Journal of Marketing” Although a number of consumerism or social marketing books have been published in the last few years, this collection...justifiably continues to be one of the most widely used sources in the field...Logically organized, timely, and...thought-provoking....

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Consumerism: Search for the Consumer Interest

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