Written in a clear, non-technical style by a leading expert in SEO (search engine optimization), this work addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
site to the top of The Search Engine Rankings - and Stay There.
is a leading SEO expert and works with companies large and small to improve their search engine rankings. He has steered multimillion-pound e-business projects at British Airways and Centrica, and his clients include Amazon and Microsoft. A regular speaker at conferences, he is a graduate of the London School of Economics, a chartered accountant and a member of SEMPO, the Search Engine Marketing Professional Organisation.