- ISBN 9780465067107 / 0465067107
- Title The Design of Everyday Things
- Author Donald A. Norman and Don Norman
- Category Industrial / Commercial Art & Design
- Format Paperback
- Year 2002
- Pages 288
- Publisher Basic Books (AZ)
- Imprint Basic Books
- Language English
- Dimensions 139mm x 19mm x 210mm
Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
“Business Week” has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including “The Design of Everyday Things”, “The Invisible Computer” (MIT Press, 1998), “Emotional Design”, and “The Design of Future Things”.