Bridging the Gaps in Global Communication by Doug Newsom

Bridging the Gaps in Global Communication

Doug Newsom
Price $61.15 with FREE shipping!
Buy this and get 62 Nile Miles
Ships from United Kingdom Expected delivery Aug 08 – Aug 14
?
User Rating
Rating saved

Details

  • ISBN
    9781405144124 / 1405144122
  • Title Bridging the Gaps in Global Communication
  • Author Doug Newsom
  • Category Communication Studies
  • Format
    Paperback
  • Year 2007
  • Pages 153
  • Publisher
    Blackwell Publishers
  • Imprint Wiley-Blackwell
  • Edition
    1st
  • Language English
  • Dimensions 154mm x 12mm x 231mm

Annotation

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features:
Addresses an important subject that few other books do: how to communicate in the “global ”media marketplace at both the interpersonal and public level
Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines
Rich with real life examples, chosen to appeal to students
Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe
Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.


“Bridging the Gaps in Global Communication” is accompanied by an instructor's manual, available at

Publisher Description

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features include:
Addresses an important subject that few other books do: how to communicate in the “global” media marketplace at both the interpersonal and public level
Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines
Rich with real life examples, chosen to appeal to students
Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe
Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.


“Bridging the Gaps in Global Communication” is accompanied by an instructor's manual, available at

Review
“Once again Doug Newsom has done the communication discipline a favor with an outstanding analysis of global communication, its problems and its promises. This is a book worth reading.” - Don W. Stacks, University of Miami “A thought-provoking volume that addresses many issues for those who are working or planning to work abroad. The exercises are useful for the classroom as well as the training room.” - Gloria Walker, ABC, FRSA, Consultant, Southall, England "Doug Newsom is pre-eminently qualified to help the reader understand and empathize with those of other cultures and global regions while continuing to respect one's own beliefs and values. Take this book with you on your next international trip!" - Dean Kruckeberg, University of Northern Iowa

Author Biography

Dr. Doug Newsom teaches at Texas Christian University, is a public relations practitioner and has served on the board of a publicly-held company since 1982. She is the senior co-author of Public Relations Writing: Form and Style (with the late Bob Carrell and now Jim Haynes, 2004), This Is PR (with Judy VanSlyke Turk and Dean Kruckeberg, 1999), and Media Writing (with the late James Wollert, 1988).

Write a review

(never shown publicly)


Bridging the Gaps in Global Communication

61.15
InStock