While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses — The Vibe is what every brand needs!

Gary Bertwistle is one of Australia's leaders in thinking. He is a keynote speaker whose topics include the thinking behind creativity, innovation, marketing, brand and performance. In 2002 he opened Australia's fi rst creative thinking venue at the Entertainment Quarter in Sydney, called the Ideas Vault, which is used by some of the country's biggest corporations for creative thinking, meetings, seminars and training sessions. He is also the author of three books: The Keys to Creativity, Who Stole My Mojo? and What Made You Think of That?

Gary is the co-founder of one of Australia's leading cycling foundations, the Tour de Cure, which raises money in an effort to cure cancer. The Tour de Cure has raised millions of dollars since its inception in 2007. Gary also founded the Day of Inspiration, a corporate fundraising annual event, which gathers together keynote speakers, entertainers and performers at the Four Seasons Hotel in Sydney for a one-day event in front of a corporate crowd to raise awareness of and funds towards curing cancer.

Winner of the TEC Speaker of the Year Award in 2007 and 2008, Gary is renowned for his simple and easygoing style, passion and drive in helping people to think differently about their life, family, business and Mojo.