- ISBN 9782759402991 / 2759402991
- Title George Lois on His Creation of the Big Idea
- Author George Lois
- Category Graphic Design
- Format Hardcover
- Year 2008
- Pages 240
- Publisher Assouline
- Imprint Assouline
- Language English
- Dimensions 224mm x 28mm x 310mm
The work of advertising's most famous art director.
George Lois, a native New Yorker, joined Doyle Dane Bernbach as an art director in 1958 and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.