George Lois on His Creation of the Big Idea

George Lois

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Details

ISBN 9782759402991 / 2759402991
Title George Lois on His Creation of the Big Idea
Author George Lois
Category Graphic Design
Format Hardcover
Year 2008
Pages 240
Publisher Assouline
Imprint Assouline
Language English
Dimensions 224mm x 28mm x 310mm

Annotation

The work of advertising's most famous art director.

Author Biography

George Lois, a native New Yorker, joined Doyle Dane Bernbach as an art director in 1958 and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.