Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to great can and does happen. Here, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.
Built to Last was a phenomenal success: 'It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools...Collins and Porras will emerge as the gurus to watch over the next decade.' The Director. Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact. 1. Good is the Enemy of Great — the scope of the project; 2. Level 5 Leadership — the type of leader required, humble and ferocious; 3. First Who...Then What — how companies set the foundation for their shift from good to great; 4. Confront the Brutal Facts (Yet Never Lose Faith) — the duality that leads to greatness; 5. Hedgehog Concept — how to find the one big thing your company must focus on; 6. A Culture of Discipline — the magical alchemy of great performance; 7. Technology Accelerators — technology is a trap, unless used right; 8. The Flywheel and the Doom Loop — how to build sustained momentum and avoid the 'new regime, new revolution' doom loop; 9. From Good to Great to Built to Last — how to take a company from great to enduring great.
Appendices: Good to Great in: the New Economy; non-Profits; Government; Investors; outside the US. Plus four research appendices.
Jim Collins is author or co-author of six books that have sold more than 10 million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors. More about Jim and his works can be found at his e-teaching site, where he has assembled articles, audio clips, a recommended reading list, discussion guide, tools, and other information. The site is designed to be a place for students to study and learn: