Social Innovation, Inc. by Jason Saul

Social Innovation, Inc.

Jason Saul
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Details

  • ISBN
    9780470614501 / 0470614501
  • Title Social Innovation, Inc.
  • Author Jason Saul
  • Category Business Strategy
  • Format
    Hardcover
  • Year 2010
  • Pages 256
  • Publisher
    John Wiley and Sons Ltd
  • Imprint Jossey Bass Wiley
  • Edition
    1st
  • Language English
  • Dimensions 162mm x 235mm x 22mm

Annotation

Could Wal-Mart offer a better solution to healthcare thanMedicaid? Could GE help reduce global warming faster than the Kyotoprotocol?

Social Innovation, Inc. declares a new era where companiesprofit from social change.

Publisher Description

Could Wal-Mart offer a better solution to healthcare thanMedicaid? Could GE help reduce global warming faster than the Kyotoprotocol?

Social Innovation, Inc. declares a new era where companiesprofit from social change. Leading corporations like GE, Wellpoint,Travelers and Wal-Mart are transforming social responsibility intosocial innovation and revolutionizing the way we think aboutthe role of business in society. Based on four years of measuringthe social strategies of America's leading corporations, Jason Saullays out the five strategies for social innovation and offers apractical roadmap for how to get started. * Explains the fundamental shift in the role of business insociety, from social contract to social capital market * Identifies the 5 social innovation strategies: submarketproducts and services, social points of entry, pipeline talent,reverse lobbying, and emotive customer bonding * Offers step-by-step guidance for creating economic valuethrough positive social change

Social Innovation, Inc. is about making social changework for the business, and in turn staying relevant in the neweconomy.

Author Biography

Jason Saul is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.

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Social Innovation, Inc.

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