Getting to Plan B: Breaking Through to a Better Business Model by John Mullins

Getting to Plan B: Breaking Through to a Better Business Model

John Mullins and Randy Komisar
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  • ISBN
    9781422126691 / 1422126692
  • Title Getting to Plan B: Breaking Through to a Better Business Model
  • Author John Mullins and Randy Komisar
  • Category Business Strategy
  • Format
  • Year 2009
  • Pages 272
  • Publisher
    Harvard Business School Press
  • Imprint Harvard Business Review Press
  • Language English
  • Dimensions 164mm x 23mm x 236mm


Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it meets the needs of a viable market. This title guides you through specific steps to effectively reinvent your entrepreneurial business model.

Publisher Description

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process.
Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

“ is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it.” - The Financial Times, September 30, 2009

Author Biography

John Mullins is Associate Professor of Management Practice at London Business School, where he heads the school's entrepreneurship faculty. Randy Komisar is a Partner at Kleiner Perkins Caufield and Byers, one of the world's premier venture capital firms.

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Getting to Plan B: Breaking Through to a Better Business Model