Getting to Plan B: Breaking Through to a Better Business Model
John Mullins and Randy Komisar Ships in 7–13 business days
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Details
- ISBN 9781422126691 / 1422126692
- Title Getting to Plan B: Breaking Through to a Better Business Model
- Author John Mullins and Randy Komisar
- Category Business Strategy
- Format Hardcover
- Year 2009
- Pages 272
- Publisher Harvard Business School Press
- Imprint Harvard Business School Press
- Language English
- Dimensions 164mm x 23mm x 236mm
Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it meets the needs of a viable market. This title guides you through specific steps to effectively reinvent your entrepreneurial business model.
Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. “Getting to Plan B” guides you through specific steps to effectively reinvent your entrepreneurial business model.
Review
..“.it is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it.” - The Financial Times, September 30, 2009
John Mullins is Associate Professor of Management Practice at London Business School, where he heads the school's entrepreneurship faculty. Randy Komisar is a Partner at Kleiner Perkins Caufield and Byers, one of the world's premier venture capital firms.
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