Designing Emotion is a book that looks past the aesthetics of design and into the core of the design process itself. Why do some poor designs engage people tremendously while other stunning pieces are dramatically unsuccessful? What is it that causes us to love or hate certain types of experiences? How can design apply to not just the product itself, but the very process which the user goes through?

Designing Emotion focuses primarily on the emotional engagement of users through their experiences themselves rather than the products which they are experiencing. With a look at products as varied as Apple's iPhone and the hit TV show LOST, Designing Emotion presents guidelines for eliciting the desired emotional response from users through interface design, experience design and even in customer service.

Learn how to add emotion to design. Why do some designs inspire devotion and others, antagonism? Why do poor designs sometimes engage people, while stunning pieces leave them cold? What causes us to love or hate certain experiences? This fascinating book delves into the emotional engagements we have with our “commercial life,” and what designers can learn from that. With a look at products as varied as Apple's iPhone, the television show Lost, and Facebook, “Designing Emotion” explores how you can elicit a desired emotional response from users through design. Topics range from web interface design and how to create emotional experiences, to the effects of customer service, and more. This title looks past the aesthetics of design to explore how to design products based on user expectation, experience, and emotion. It discusses emotionally charged products as varied as the Apple iPhone, the television show Lost, and Facebook. It covers web interface design, experience design, the effects of customer service, and more. Want to design products so users engage emotionally with them? “Designing Emotion” shows you how.