Decisive Moment by Jonah Lehrer

Decisive Moment

Jonah Lehrer
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  • ISBN
    9781847673152 / 1847673155
  • Title Decisive Moment
  • Author Jonah Lehrer
  • Category Popular Science
  • Format
  • Year 2010
  • Pages 304
  • Publisher
    Canongate Books Ltd
  • Dimensions 131mm x 204mm x 22mm


Subtitled, “How The Brain Makes Up Its Mind”. Explains the intricate facets of decision making, in a style which emulates Oliver Sacks, Steven Pinker and Malcolm Gladwell. Featured on Radio 4 as a 'Book of the Week'. 'A funny and original book...' “Sunday Telegraph”

Publisher Description

and to do this, we need to think harder (and smarter) about how we think.

'A tour de force of limpid writing, well-marshalled anecdotes and conclusions that overthrow conventional wisdom. This book could change the way you think about thinking.' Observer

Author Biography

Jonah Lehrer is editor-at-large for Seed Magazine and a contributing editor at NPR'S Radio Lab. He has written articles for Nature, New Scientist and the MIT Technology Review. He graduated from Columbia University in 2003 with a degree in neuroscience, and spent two years studying 20th Century Literature and Theology at Oxford University on a Rhodes Scholarship. Lehrer also writes a highly regarded science blog, The Frontal Cortex -

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Decisive Moment