Offering straightforward advice that is sure to lead to outstanding results, the author of “Your Marketing Sucks” is back with a seven-day battle plan that challenges assumptions about success and provides a road map for making the changes necessary to take a business to the next level. Unabridged. 6 CDs.
Like a mirror, Your Management Sucks reveals important truths that you may deal with . . . or choose to ignore or put on the back burner.Everyone manages someone or something . . . your own life and career, an administrative assistant, hundreds or thousands of people. How well or poorly you manage has a profound impact on your personal success.Mark Stevens
makes the compelling point that at any given time everyone's management sucks. It can, however, be improved and rethought so you can move away from patterns and habits that you can easily fall victim to. Start by declaring constructive war on yourself. Look in the mirror and identify those invisible traps and barriers. Then leave the land of business-as-usual with the seven-point plan Stevens has used to build both his own extraordinary career and his marketing and strategy consulting firm. You'll soon find that you're in the fast lane, easily outpacing your passive peers who rarely, if ever, challenge the how and why of what they do.
, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process. He is an entrepreneur, advisor, business builder, and author of such prominent books as “The Big Eight, ”Sudden Death: The Rise and Fall of E. F. Hutton, and "Extreme Management.