Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations by Michael H. Morris

Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations

Michael H. Morris and Donald F. Kuratko
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Details

  • ISBN
    9780324259162 / 0324259166
  • Title Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations
  • Author Michael H. Morris and Donald F. Kuratko
  • Category Entrepreneurship
  • Format
    Hardcover
  • Year 2007
  • Pages 432
  • Publisher
    Thomson South-Western
  • Imprint South-Western
  • Edition
    2nd
  • Language English
  • Dimensions 187mm x 24mm x 242mm

Annotation

Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the “what,” “how,” “where,” and “who” questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.

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Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations