“Inside Man” explores the practice of modeling human ways of being in real time. It makes the process and the phenomenon of modeling transparent and explicit, and clarifies the reasons for which modeling human behavior has to be an interactive process between the modeler and the modeled.

“Inside Man” presents readers with an exercise in modeling human ways of being—thinking, feeling, acting. This book does not merely introduce models, but also attempts to teach modeling and to produce, within the reader, the predispositions and attitudes of the modeler: a distance from the individual whose behavior is modeled, an engineering approach to the model-building process, a (self)-critical approach to the model testing and elaboration process, and a pedagogical and a therapeutic approach to enacting and communicating models. Author Mihnea C. Moldoveanu makes the process and the phenomenon of modeling transparent and explicit, and clarifies the reasons for which modeling human behavior has to be an interactive process between the modeler and the modeled. This perspective situates “Inside Man” at the intersection of analytical and computational thinking about rationality, reasoning, choice and thinking, and the tradition of action science and action research.

Review
“Mihnea Moldoveanu's new book, ”Inside Man", stands out as an intellectual tour de force. For social scientists—from hard-core game theorists to soft-core behavioralists and to those in-between—who seek to model human action, Moldoveanu's deep, systematically developed insights and practical advice should prove invaluable. By complementing the familiar descriptive, prescriptive, and normative categories, “Inside Man”'s development of 'ascriptive' science, if heeded by practitioners, should elevate the art and science of formal modeling."—James K. Sebenius, Harvard Business School and author of “3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals”

Mihnea C. Moldoveanu is the Director of the Marcel Desautels Center for Integrative Thinking at the Rotman School of Management at the University of Toronto.
Roger L. Martin is the Dean of the Rotman School of Management at the University of Toronto.