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- ISBN 9780136009986 / 0136009980
- Title Marketing Management
- Author Philip Kotler and Kevin Keller
- Category Sales & Marketing
- Format Hardcover
- Year 2008
- Pages 816
- Publisher Prentice Hall
- Imprint Prentice Hall
- Edition 13th
- Language English
- Dimensions 222mm x 33mm x 277mm
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.