Flying Off Course: The Economics of International Airlines by Rigas Doganis

Flying Off Course: The Economics of International Airlines

Rigas Doganis
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In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as:

  • the factors affecting airline costs
  • the problems of pricing
  • airline marketing and product planning
  • the impact of United States deregulation
  • European air transport after 1992
  • the crisis in airfreight; and the economics of charters.
Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.

Publisher Description

Flying off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged third edition, completed after September 11th 2001, brings the story fully up to date and includes much new material on key topics such as airline costs, 'open skies' and airline pricing. Much has happened in the ten years since the second edition of this book first appeared. Airline professionals and transport students will be eager to hear Doganis's views which are given added force by his own experiences as Chairman and Chief Executive Officer of Olympic Airways in the mid-1990's The airline industry presents an enigma: high growth rates during the last forty years have produced only marginal profitability. This books sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and operation of international airlines.
New Features of the Third Edition include: New data on airline cost structures, labour and airline marketing and price Fully updated to take in to account the dramatic effects of the downturn that has taken place in the last few years Extensive coverage of Charter Airlines and the Air freight industry

Review
'This book is an excellent introduction to many of the issues of relevance to the European airline industry.' - European Access 'Well-organised, clearly written and easily read by those with only a passing interest in civil aviation.' - Michael Westlake, Far Eastern Economic Review

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