Marketing Management

Suzan Burton, Philip Kotler and Kevin Lane Keller

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ISBN 9780733994180 / 0733994180
Title Marketing Management
Author Suzan Burton, Philip Kotler and Kevin Lane Keller
Category Sales & Marketing Management
Format Hardcover
Year 2008
Publisher Pearson Education Australia
Imprint Pearson Education Australia

Annotation

This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia.