Marketing Management by Suzan Burton

Marketing Management

Suzan Burton, Philip Kotler and Kevin Lane Keller
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This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia.

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Marketing Management

171.03
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