Covers operations, finances, and personnel management as well as product development, production, and marketing. This title features strategies for creating revenue streams such as online marketing and sales and e-book publishing, and provides information on using financial information to make key management decisions.
Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
is president of Cross River Publishing Consultants. He is a former vice president of the Professional and Trade Division of John Wiley & Sons, publisher of Storey Communications/Garden Way, and vice president and publisher of Rodale Press. Jan Nathan is executive director of the Publishers Marketing Association.