- ISBN 9781111571290 / 1111571295
- Title Pricing Strategy
- Author Tim Smith
- Category Sales & Marketing Management
Sales & Marketing
- Format Paperback
- Year 2011
- Pages 344
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Edition International ed
- Dimensions 246mm x 189mm
Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making.
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with “Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition”. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.