Providing a comprehensive guide to devising an effective research design, Uwe Flick discusses each stage of the process of designing qualitative research in detail, including formulating a research design, selecting an appropriate strategy, conceptual framework and data source, and collecting and analyzing data.

Uwe Flick is trained as a psychologist and sociologist. He is Professor of Qualitative Research at Alice Salomon University of Applied Sciences in Berlin, Germany. Previously, he was Adjunct Professor at the Memorial University of Newfoundland at St. John's, Canada and has been a Lecturer at the Free University of Berlin in Research Methodology, a Reader and Assistant Professor at the Technical University of Berlin in Qualitative Methods and Evaluation; and Associate Professor and Head of the Department of Medical Sociology at the Hannover Medical School. He has held visiting appointments at the London School of Economics, the Ecole des Hautes Etudes en Sciences Sociales in Paris, at Cambridge University (UK), Memorial University of St. John's (Canada), University of Lisbon (Portugal), University of Vienna (Austria), in Italy and Sweden, and at the School of Psychology at Massey University, Auckland (NZ). His main research interests are qualitative methods, health and homelessness, sleep problems in nursing homes and social representations in the fields of individual and public health,. He is author of An Introduction to Qualitative Research - Fourth Edition (London: Sage 2009), Designing Qualitative Research (London: Sage 2008) and Managing Quality in Qualitative Research (London: Sage 2008) and editor of The SAGE Qualitative Research Kit (London: Sage 2007), A Companion to Qualitative Research (London: Sage 2004), and of Psychology of the Social (Cambridge: Cambridge University Press, 1998)