Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired by William Bur Spencer

Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired

William Bur Spencer
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BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN® gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN® was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000; Tony Davidson, Wieden+Kennedy; Luke Sullivan, Savannah College of Art & Design & Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; Kim Papworth, Wieden+Kennedy; Susan Hoffman, Wieden+Kennedy; Rob Reilly, McCann; Greg Hahn, BBDO; Hal Curtis, Wieden+Kennedy; Ben Walker & Matt Gooden, Crispin Porter + Bogusky; Bob Greenberg, R/GA; David Lubars, BBDO; Andrew Keller, Crispin Porter + Bogusky; Tony Granger, Young & Rubicam; Joe Staples, Wieden+Kennedy; David Nobay, Droga5; Jeff Goodby, Goodby, Silverstein & Partners; Ty Montague, co: collective; Nick Law, R/GA; Jamie Barrett, barrettSF; Michael Lebowitz, Big Spaceship; Dave Bell, KesselsKramer; Nicolas Roope, Poke; Eric Silver, Silver + Partners; Ant Keogh, Clemenger BBDO; Jason Bagley, Wieden+Kennedy; Ted Royer, Droga5; Craig Allen, Wieden+Kennedy; Eugene Cheong, Ogilvy & Mather; Paul Belford, Paul Belford Ltd; Justin Drape, The Monkeys; Warren Brown, BMF Advertising; Ji Lee, Facebook; Ari Merkin, Ari Merkin LLC; José Mollá, La Comunidad; Mark Harricks, AWARD; David Carter, Campbell Mithun; Michael Russoff, Freelance; Damian Royce, Whybin\TBWA Group; Craig Davis, BrandKarma; Oliver Voss, Miami Ad School; James Mok, FCB; Joel Chu, Communion W; CC Tang, Havas; Mike Sweeney, BBDO; Monica Taylor, Freelance; Dylan Harrison, Filmgraphics; Peter Gatley, Grey; Raj Kamble, Famous Innovations; Nigel Roberts, Leagas Delaney; Greg Bell, Backyard Productions & Venables Bell & Partners; Brian Fraser, Y&R; Alvaro Sotomayor, Wieden+Kennedy; Scott Nowell, The Monkeys; Steve Elrick, BBH; Kash Sree, Freelance; Kara Goodrich, BBDO; Kevin Roddy, Riney; William Gelner, 180; Michael Simons, Wieden+Kennedy; Crockett Jeffers, BBDO; Steve Yee, David&Goliath; KC Tsang, Hong Kong Polytechnic Univ; Fredrik Carlström, C&CO; Paul Catmur, Barnes, Catmur & Friends; Ali Alvarez, The Brooklyn Brothers; Mike Hughes, The Martin Agency; Polly Chu, JWT; Yann Jones, Th2ng & Central St. Martins College of Art; Tyler McKellar, Freelance; Akash Das, Lowe Lintas; Dany Lennon, The Creative Register; Tiffany Rolfe, co: collective; Vince Engel, Academy of Art Univ & Engine Company 1; Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD School, NZ; Mike Lear, The Martin Agency; Hemant Anant Jain, CHI & Partners; Ida Gronblom & Fabian Berglund, Anomaly; Toby Talbot, DDB; Dylan Lee, Wieden+Kennedy; Jon Bunning, Art Director & Photographer; Matt Vescovo, Artist & Art Director; Ian Cohen, Wexley School for Girls; Richard Bullock, Hungry Man; Ryan Gerber, Wieden+Kennedy; Mitchell Ratchik, Freelance; Nick Strada, AKQA; Pat McKay, Freelance; Todd Lamb, Writer & Director; Graham Fink, Ogilvy China; Bob Barrie, Barrie D’Rozario Murphy; Gustavo Lauria, The Vidal Partnership; Keith White, Media Arts Lab; Alan Buchanan, Apple; David Oakley, BooneOakley; Toygar Bazarkaya, BBDO; Eric Baldwin, Wieden+Kennedy; Valdean Klump, Google; Andy Fackrell, DDB New Zealand; Feh Tarty, Mother; V Sunil, Wieden+Kennedy; and over 25

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BREAKING IN helps you build the portfolio you need to get the job you want. With advice from over 100 creative leaders, BREAKING IN gives you an unfair advantage over the rest. Get specific advice from the exact people you want to work for Learn what Creative Directors are looking for in your portfolio Avoid the common traps that most portfolios fall into BREAKING IN contains interviews with: Dan Wieden, Founder & CEO, Wieden]Kennedy, Portland Jeff Goodby, Co-Chairman & Creative Director, Goodby, Silverstein & Partners, San Francisco David Droga, Founder & Creative Chairman, Droga 5, New YorkTony Granger, Global Chief Creative Officer, Young & Rubicam, New YorkGerry Graf, Partner, Barton F. Graf 9000, New YorkRob Reilly, Partner/Chief Creative Officer, Crispin Porter+Bogusky, BoulderDavid Lubars, Chairman & Chief Creative Officer, BBDO North America, New YorkTy Montague, Founder & Partner, Co:, New YorkMark Waites, Founder & Creative Director, Mother, LondonScott Vitrone & Ian Reichenthal, Executive Creative Directors, Young & Rubicam, New YorkTony Davidson, Executive Creative Director, Wieden+Kennedy, London Kim Papworth, Executive Creative Director, Wieden+Kennedy, LondonEric Silver, Chief Creative Officer, Amalgamated, New York Andrew Keller, Partner/Chief Creative Officer, Crispin Porter + Bogusky, BoulderJeff Kling, former Executive Creative Director, Wieden+Kennedy, AmsterdamHal Curtis, Creative Director, Wieden+Kennedy, Portland Greg Hahn, Executive Creative Director, BBDO, New York Jos Moll, Founder & Executive Creative Director, La Comunidad, MiamiAri Merkin, Executive Creative Director, Crispin Porter + Bogusky, MiamiKash Sree, Executive Creative Director, Pereira O dell, San FranciscoV Sunil, Executive Creative Director, Wieden+Kennedy, DelhiBob Barrie, Partner & Executive Creative Director, Barrie D'Rozario Murphy, MinneapolisMichael Lebowitz, Founder & CEO, Big Spaceship, New YorkWilliam Gelner, Executive Creative Director, 180, Los AngelesSusan Hoffman, Executive Creative Director, Wieden+Kennedy, PortlandNigel Roberts, Creative Director & Partner, CHI & Partners, LondonKevin Roddy, former Chief Creative Officer, BBH, New YorkMike Hughes, President & Creative Director, The Martin Agency, RichmondPaul Belford, Owner & Creative Director, This Is Real Art, LondonVince Engel, Partner & Creative Director, Engine Company 1, San FranciscoLuke Sullivan, Group Creative Director, GSD&M, AustinJamie Barrett, Partner & Creative Director, Goodby, Silverstein & Partners, San Francisco Graham Fink, Executive Creative Director, M&C Saatchi, LondonRick Boyko, Director, VCU Brandcenter, RichmondAndy Fackrell, Executive Creative Director, 180, AmsterdamTed Royer, Executive Creative Director, Droga5, New YorkBrian Fraser, Executive Creative Director, McCann, LondonBob Greenberg, Chairman, CEO, & Global Chief Creative Officer, R/GA, New YorkBen Walker & Matt Gooden, Creative Directors, Beattie McGuinness Bungay, LondonGreg Bell, Founder, Venables Bell & Partners, San FranciscoOliver Voss, President, Miami Ad School Europe, HamburgNicolas Roope, Founder & Creative Director, Poke, LondonMark Fitzloff, Executive Creative Director, Wieden+Kennedy, Portland And over 60 other advertising copywriters, art directors, creative directors, recruiters and educators.Check out breakinginbook.com for more information.

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Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired

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