The Glittering Silver Market by Yuwa Hedrick-Wong

The Glittering Silver Market

Yuwa Hedrick-Wong and MasterCard
This product is currently unavailable.


  • ISBN
    9780470822074 / 0470822074
  • Title The Glittering Silver Market
  • Author Yuwa Hedrick-Wong and MasterCard
  • Category Sales & Marketing
  • Format
  • Year 2006
  • Pages 176
  • Publisher
    John Wiley & Sons (Asia) Pte Ltd
  • Imprint John Wiley & Sons (Asia) Pte Ltd
  • Edition
  • Language English
  • Dimensions 146mm x 209mm x 12mm


The stereotype of the elderly is one of timid and slow moving old people, not interested in new lifestyle trends and technologies. It is wrong, and nowhere more so than in Asia where the elderly populations are often among the best endowed with financial assets. This book deals with the rise of the elderly consumers in Asia.

Publisher Description

"“The Glittering Silver Market” describes in much clarity, the history, experiences and expectations of consumers in this category. As a consumer banker in Asia Pacific, I found the research and forecast related to “silver” consumers in China, Hong Kong and Taiwan particularly interesting. It is an excellent piece of work for the business as well as the leisure reader.“ - Dicky Yip, OBE, Executive Vice President, Bank of Communications, General Manager, HSBC. ”Dr. Yuwa Hedrick-Wong has put his finger on a major consumer trend in Asia: the rise of the elderly consumer market. Through Concise statistics, insightful observations and illuminating anecdotes, he has skillfully weaved a powerful and convincing story on the rise of the silver market in the major Asian Countries. It is a book that researchers, businessmen, financial analysts and public policy makers should read to derive deep insights on the enormous future impact of elderly consumer spending in Asia.“ - Professor Tan Kong Yan, Director, Asia Research Center, Nanyang Technological University, Former Chief Economist, Ministry of Trade and Industry Government of Singapore.
”“The Glittering Silver Market” provides a detailed analysis of the financial powers of elderly populations in Asia and its enormous potential. Supported by excellent demographic and economic data, this book offers a fascinating insight on how to tap into this growing consumer market and the exciting new business opportunities it can offer for the future. A must-read for all marketers." - Sam Moon, Managing Director & CEO, DNM Strategies. “Many observers are beginning to worry about the huge demographic changes unfolding in Asia mean for them. Dr. Hedrick-Wong's book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. He succinctly provides the reader with analyses of population trends in key countries together with projections which are particularly useful.” - Manu Bhaskaran, Partner/Head, Economic Research, Centennial Group.

Author Biography

Dr. Yuwa Hedrick Wong is a business strategic and economist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporations in the Asia/Pacific region. As the economic advisor to MasterCard Worldwide in Asia/pacific since 1999, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he ahs devised market entry strategies, addressed public policy challenges, analyzed business impacts of social, demographic and lifestyles changes, and assessed market specific business development potential and constraints. Yuwa is a frequent commentator on TV and in the media, and a published author on economic development, trade, consumer markets and international relations. He is a regular columnist in Forces and a visiting professor at the School of Management of Fudan University in Shanghai, China and also a chief strategist at Davos Management Institute.

Write a review

(never shown publicly)

The Glittering Silver Market