The Mr B plush ball stimulates brain development. The Mr B plush ball encourages your young child to think, search for solutions and teaches the principles of cause and effect. For an infant, it is a great toy for stimulation of sight, touch and practicing hand-eye coordination. It is easy to grasp and has tags which your child will love to play with. And the added inner bells help to stimulate your child's hearing. Did you know that a baby's brain produces 200,000 neurons every minute? These connections for the basis for the development of human intelligence. For the first years of life, the best toys to develop a child's brain are those with strong colors, various materials and elements to encourage interaction - and that is what the line of Lullalove Mr B toys to offer.