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Marketing Kit for Dummies [With CDROM]

  • Paperback
The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
Marketing Kit for Dummies [With CDROM]
$38.53 + free shipping
In stock with local supplier
Expected delivery Oct 05 – Oct 10
The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
Introduction. Part I: Tools for Designing Great Marketing Programs. Chapter 1: Boosting Your Business with Great Marketing. Chapter 2: Crafting a Breakthrough Marketing Plan. Chapter 3: Cutting Costs and Boosting Impact. Part II: Advertising Management and Design. Chapter 4: Planning and Budgeting Ad Campaigns. Chapter 5: Shortcuts to Great Ads. Part III: Power Alternatives to Advertising. Chapter 6: Branding with Business Cards, Letterhead, and More. Chapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets. Chapter 8: Planning Coupons and Other Sales Promotions. Chapter 9: Spreading the Word with Newsletters. Chapter 10: Taking Advantage of Publicity. Part IV: Honing Your Marketing Skills. Chapter 11: The Customer Research Workshop. Chapter 12: The Creativity Workshop. Chapter 13: Writing Well for Marketing and Sales. Part V: Sales and Service Success. Chapter 14: Mastering the Sales Process. Chapter 15: Closing the Sale. Chapter 16: The Sales Success Workshop. Part VI: The Part of Tens. Chapter 17: Ten Great Marketing Strategies. Chapter 18: Ten Ways to Make Marketing Pay. Chapter 19: Ten Ways to Market on the Web. Appendix: About the CD. Index.
Author
Alexander Hiam
Pages
368
Publisher
For Dummies
Series
For Dummies (Lifestyles Paperback)
Language
English
Edition
3rd
ISBN-10
047040115X
ISBN-13
9780470401156
Media
Book
Format
Paperback
DEWEY
658.8
Illustrations
Yes
Year
2009
Publication Date
2009-02-28
Country of Publication
United Kingdom
Replaces
9780764559990
Imprint
John Wiley & Sons Ltd
Place of Publication
Chichester
Tag
2012dummiespromo
Residence
Amherst, MA, US
Affiliation
University of Massachusetts at Amherst
Audience
General/Trade
Short Title
MARKETING KIT FOR DUMMIES 3/E
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