Contact Us Need Help? Call us 1800-987-323
Explore Departments
  Free shipping Australia wide

Running Lean

For entrepreneurs who are about to create a new Web application, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Readers learn how to identify and engage customers throughout the development cycle so they can focus on building a product that people will actually buy and use.
Running Lean
$31.33 + free shipping
Ships from United Kingdom
Expected delivery Oct 03 – Oct 10
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail—not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of "Running Lean."

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

"Running Lean" is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series
Presented by Eric Ries—bestselling author of "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.
Author
Ash Maurya
Year
2012
ISBN-10
1449305172
ISBN-13
9781449305178
Media
Book
Pages
240
Publisher
O'Reilly Media, Inc, USA
Edition
2nd
Imprint
O'Reilly Media, Inc, USA
Place of Publication
Sebastopol
Country of Publication
United States
DEWEY
658.872
Publication Date
2012-03-23
Illustrations
Illustrations
Subtitle
Iterate from Plan A to a Plan That Works
Short Title
RUNNING LEAN 2/E
Series
Lean (O'Reilly)
Language
English
FREE DELIVERY

Delivery is free to any Australian address. No matter where your item is going.

SECURE PAYMENT

We use 100% PCI DSS compliant payment services. That means your payment information is always protected, and never gets seen by anyone.

30 DAY RETURN POLICY

Return any item within 30 days of delivery. It doesn’t matter why you want to return your item, you can free of charge!