Contact Us Need Help? Call us 1800-987-323
Explore Departments
  Free shipping Australia wide

George Lois on His Creation of the Big Idea

  • Hardcover
The work of advertising's most famous art director.
George Lois on His Creation of the Big Idea
$80.96 + free shipping
Ships from United Kingdom
Expected delivery Oct 04 – Oct 10
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.
George Lois, a native New Yorker, joined Doyle Dane Bernbach as an art director in 1958 and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.
Author
George Lois
Short Title
GEORGE LOIS ON HIS CREATION OF
Pages
240
Publisher
Assouline
Language
English
ISBN-10
2759402991
ISBN-13
9782759402991
Media
Book
Format
Hardcover
Illustrations
Yes
Year
2008
Publication Date
2008-09-30
Imprint
Assouline
Place of Publication
Paris
Country of Publication
France
DEWEY
741.6092
Subtitle
The Big Idea
FREE DELIVERY

Delivery is free to any Australian address. No matter where your item is going.

SECURE PAYMENT

We use 100% PCI DSS compliant payment services. That means your payment information is always protected, and never gets seen by anyone.

30 DAY RETURN POLICY

Return any item within 30 days of delivery. It doesn’t matter why you want to return your item, you can free of charge!