Fashion Buying by Helen Goworek, Paperback, 9781405149921 | Buy online at The Nile
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Fashion Buying

Author: Helen Goworek  

Paperback

Fashion buying is multi-faceted job, involving fashion forecasting, range planning, garment sourcing, budgeting, and marketing. This book explains the responsibilities of the buyer, giving you all the information you'll need on entering this central role of the fashion industry.

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PRODUCT INFORMATION

Summary

Fashion buying is multi-faceted job, involving fashion forecasting, range planning, garment sourcing, budgeting, and marketing. This book explains the responsibilities of the buyer, giving you all the information you'll need on entering this central role of the fashion industry.

Read more

Description

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.


The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

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About the Author

Helen Goworek is senior lecturer in fashion buying, merchandising and product development at Nottingham Trent University. Her experience in industry includes having worked in both buying and design for several major UK fashion retailers.

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Back Cover

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.


The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Read more

More on this Book

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Read more

Product Details

Publisher
John Wiley and Sons Ltd | Wiley-Blackwell
Published
14th May 2007
Edition
2nd
Pages
200
ISBN
9781405149921

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