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Convergence Culture: Where Old and New Media Collide

  • Paperback
An unpredictable exploration of how media is sparking grassroots cultural campaigns
Convergence Culture: Where Old and New Media Collide
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Henry Jenkins at Authors@Google (video) Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture.
Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California.
Acknowledgments Introduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change 1 Spoiling Survivor: The Anatomy of a Knowledge Community 2 Buying into American Idol: How We are Being Sold on Reality TV 3 Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling 4 Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industry 5 Why Heather Can Write: Media Literacy and the Potter Wars 6 Photoshop for Democracy: The New Relationship between Politics and Popular CultureConclusion: Democratizing Television?The Politics of ParticipationNotes Glossary Index About the Author
"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before it's even released... Convergence Culture is a must read." Slashdot "Remarkable ... Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous ... Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging." Publishers Weekly "Jenkins is an astute observer of media culture and his insights are spot-on." The Los Angeles Times "One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining readas startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today's popular culturebut thankfully, a book this fun to read doesn't need a mandate." Steven Johnson, author of the national bestseller, Everything Bad Is Good For You "The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals' opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins (MIT) here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape." Choice
Author
Henry Jenkins
Short Title
CONVERGENCE CULTURE UPDATED/E
Pages
353
Publisher
New York University Press
Edition Description
Updated
Language
English
ISBN-10
0814742955
ISBN-13
9780814742952
Media
Book
Format
Paperback
DEWEY
302.230
Illustrations
Yes
Year
2008
Publication Date
2008-09-30
Imprint
New York University Press
Subtitle
Where Old and New Media Collide
Country of Publication
United States
Place of Publication
New York
Residence
MA, US
Birth
1958
Series
New York University Press
Edition
2nd Revised edition
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