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The Gruen Transfer

  • Paperback
With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us. The Gruen Transfer lifts the lid on the persuassion business examing how advertising works and how it works on us.
The Gruen Transfer
$36.61 + free shipping
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Expected delivery Dec 15 – Dec 20
Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? That the diamond engagement ring was a marketing gimmick invented by De Beers? That popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. THE GRUEN TRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
Author
Jon Casimir
Year
2010
ISBN-10
0733327877
ISBN-13
9780733327872
Format
Paperback
Publication Date
2010-11-01
Imprint
ABC Books
Place of Publication
Sydney
Country of Publication
Australia
DEWEY
306
Pages
288
Tag
TNXMAS007
Illustrations
illustrations
Publisher
ABC Books

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