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Decisive Moment

Subtitled, "How The Brain Makes Up Its Mind". Explains the intricate facets of decision making, in a style which emulates Oliver Sacks, Steven Pinker and Malcolm Gladwell. Featured on Radio 4 as a 'Book of the Week'. 'A funny and original book...' "Sunday Telegraph"
Decisive Moment
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and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer is editor-at-large for Seed Magazine and a contributing editor at NPR'S Radio Lab. He has written articles for Nature, New Scientist and the MIT Technology Review. He graduated from Columbia University in 2003 with a degree in neuroscience, and spent two years studying 20th Century Literature and Theology at Oxford University on a Rhodes Scholarship. Lehrer also writes a highly regarded science blog, The Frontal Cortex -
'A tour de force of limpid writing, well-marshalled anecdotes and conclusions that overthrow conventional wisdom. This book could change the way you think about thinking.' Observer
Author
Jonah Lehrer
Year
2010
ISBN-10
1847673155
ISBN-13
9781847673152
Media
Book
Format
Paperback
Publication Date
2010-02-04
Pages
304
Publisher
Canongate Books Ltd
Subtitle
How the Brain Makes Up Its Mind
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