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Strategic Public Relations

  • Paperback
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategie to achieve pear PR performance, and fast track their career.
Strategic Public Relations
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Expected delivery Sep 30 – Oct 05
Good communication is essential to the successful organisation - that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peer PR performance, and fast-track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management practice.
Author
Kim Harrison
Year
2010
ISBN-10
1420256386
ISBN-13
9781420256383
Publication Date
2010-10-01
Country of Publication
Australia
DEWEY
659
Pages
850
Format
Paperback
Publisher
Macmillan Education Australia
Imprint
Macmillan Education Australia
Place of Publication
South Yarra
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