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Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations

Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what," "how," "where," and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.
Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations
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Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.
SECTION I: BUILDING BLOCKS FOR CORPORATE ENTREPRENEURSHIP. 1. The New Entrepreneurial Imperative. 2. The Unique Nature of Corporate Entrepreneurship. 3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity. 4. The Forms of Corporate Entrepreneurship. 5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations. SECTION II: CREATING THE ENTREPRENEURIAL ORGANIZATION. 6. Human Resources in the Entrepreneurial Organization: The Creative Individual. 7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective. 8. Corporate Strategy and Entrepreneurship. 9. Structuring the Company for Entrepreneurship. 10. Developing an Entrepreneurial Culture. SECTION III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE. 11. Constraints on Entrepreneurial Performance. 12. Leading the Entrepreneurial Organization. 13. Assessing Entrepreneurial Performance. 14. Control and Entrepreneurial Activity. 15. Sustaining Entrepreneurial Performance in the 21st Century Organization.
Author
Michael H. Morris, Donald F. Kuratko
Short Title
CORPORATE ENTREPRENEURSHIP-2E
Pages
432
Publisher
Thomson South-Western
Language
English
Edition
2nd
ISBN-10
0324259166
ISBN-13
9780324259162
Media
Book
Format
Hardcover
DEWEY
658.421
Illustrations
Yes
Year
2007
Publication Date
2007-01-31
Country of Publication
United States
Place of Publication
Mason, OH
Subtitle
Entrepreneurial Development within Organizations
Imprint
South-Western
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