This book provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Peppered with data and case studies on current practice from large and small cultural heritage institutions, this book advises the reader on the best strategic approach, as well as providing insight into how key institutions manage their websites, and hints and tips on best practice. A companion web site provides template downloads and other up-to-date information including links and white papers. Key sections include: * Evaluating what you have now * Content * Outside your site: RSS, syndication, API's * Building a web strategy * Web policies * Traffic and metrics * Budgeting * The Social Web (Web 2.0) * Re-development: the website project process. Readership: Essential reading for those who are single-handedly trying to keep their site running on limited budget and time as well as those who have big teams, large budgets and time to spend.
Mike Ellis is a Digital Strategist at Eduserv who is particularly interested in how web and mobile technologies can help non-technical people communicate, share and create. He writes and presents extensively, runs conferences and gives workshops on various aspects of web technology. He has spent much of his working life in and around cultural heritage and other content-rich institutions, and was Head of Web at The National Museum of Science and Industry from 2000 to 2007.
1. Evaluating what you have now 2. Building a strategic approach 3. Content 4. Marketing 5. Policies and guidelines 6. Traffic and metrics 7. The social web (Web 2.0) 8. The website project process 9. Away from the browser 10. Bringing it all together.
"This is an important addition to the body of digital heritage literature and a strong indication not just of how far we have come in our practice but of how mature today discussion of this subject is." -- Dr Ross Parry "...offers sounds advice, tips and practical strategies that should prove useful to people in a wide range of cultural sector roles involved in managing and growing web presences." -- Business Archives "...informative, interesting and well written. The author is especially good at explaining clearly and effectively concepts that people without technical training might otherwise find difficult to understand. Numerous real-world examples are given and relevant research and policy literature pointed to. It will be of use to those working in cultural heritage organisations of all sizes irrespective of whether they have an already established or fledgling web presence." -- Journal of Documentation
A Strategic Guide
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MANAGING & GROWING A CULTURAL