"The Fast Forward MBA Pocket Reference Second Edition" - more comprehensive and convenient than ever
When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The "Fast Forward MBA Pocket Reference, Second Edition." Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.
This updated and revised "Second Edition" offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.
The Portable MBA
The Fast Forward MBA— the compact business companion you'll use every day Keep up with the newest ideas in business Brush up on the basics you can't do without Find direct, practical answers to complicated problems
PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.
Introduction. Chapter 1. Strategy. Chapter 2. Communication. Chapter 3. Marketing. Chapter 4. Organizational Behavior. Chapter 5. Economics. Chapter 6. Accounting. Chapter 7. Finance. Chapter 8. Entrepreneurship. Chapter 9. International Business. Chapter 10. The Job Search. Key Concepts. Notes. Index.
New material in the second edition will include sections on online financial analysis tools; e-marketing and database marketing; organizational changes as a result of new technology; how to change your business strategy; outsourcing; global communications techniques; and intellectual property.
- Proven format works well for today's business- people who need quick tips, speedy solutions, and cutting-edge ideas.
FAST FORWARD MBA IN FAST 2/E
John Wiley & Sons
John Wiley & Sons Inc
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