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Elite China: Luxury Consumer Behavior in China

  • Paperback
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Elite China: Luxury Consumer Behavior in China
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Pierre Xiao Lu is an Assistant Professor of Marketing at Fudan University's School of Management in Shanghai and the LVMH Chair Visiting Professor of Marketing at ESSEC Paris-Singapore. He also consults for many multinational luxury firms, such as Lacoste S.A., LVMH and PPR-Gucci. Professor Lu specializes in luxury consumer behavior in China and luxury brand management in Asia. After working for several years at ESSEC's luxury industry research center, he received his Ph.D. from ESSEC Business School Paris. He has published a number of articles on the luxury industry and Chinese luxury consumers in professional and academic journals, such as AMA, AFM, Comite Colbert, Harvard Business Review China and Financial Times China. The book Luxury Brand Management: A World of Privilege (John Wiley & Sons (Asia) Pte Ltd., 2008) was translated by Professor Lu into Chinese (Shanghai People's Publishing house).
Acknowledgments ix Foreword xi Introduction: Understand China's Elite, Understand China's Future xiii Chapter 1: Luxury Consumption and China's Elite 1 Chapter 2: The Confused Concept of "Luxury" 19 Chapter 3: Consumer Value Systems in 21st-Century China 31 Chapter 4: A Typology of Chinese Luxury Consumers 69 Chapter 5: Habits, Lifestyles, Locations 99 Chapter 6: Opportunities for Chinese Luxury Brands 141 Conclusion 179 Appendix 195 Index 203
Author
Pierre Xiao Lu
Short Title
ELITE CHINA
Pages
208
Publisher
John Wiley & Sons
Language
English
ISBN-10
0470822678
ISBN-13
9780470822678
Media
Book
Format
Paperback
DEWEY
330.16
Illustrations
Yes
Year
2008
Publication Date
2008-08-31
Subtitle
Luxury Consumer Behavior in China
Country of Publication
United Kingdom
Imprint
John Wiley & Sons Ltd
Place of Publication
Chichester
Audience
General/Trade
Edition
1st
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