The Advertising Effect: How to Change Behaviour by Adam Ferrier, Paperback, 9780195593921 | Buy online at The Nile
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The Advertising Effect: How to Change Behaviour

How to Change Behaviour

Author: Adam Ferrier  

Paperback
ISBN / EAN: 9780195593921
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Summary

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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Description

Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award-winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising. Expose the techniques that advertisers use to get consumers to buy.  Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.Read Adam Ferrier's Q&A with Marketing magazineWeblinks from The Advertising Effect

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About the Author

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

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More on this Book

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

Read more

Product Details

Publisher
Oxford University Press Australia | OUP Australia and New Zealand
Published
28th May 2014
Pages
240
ISBN
9780195593921

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Save
23%
RRP $44.95
$34.61
Or pay later with
Check delivery options
ISBN / EAN: 9780195593921
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!