In this extraordinary eye-opening account, University professor Dr. Newport debunks the long-held traditional notion that 'following your passion' is good career advice. Skill and ability trump passion. Inspired by Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannish, but that Jobs himself never followed his own advice. Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your career capital.
In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the clich flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love. SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.
Cal Newport graduated Phi Beta Kappa from Dartmouth in 2004, where, using the strategies outlined in this book, he earned thirty-six straight A's in a row. Also the author of "How to Win at College," he" "is studying for his Ph.D. in computer science at MIT.
"Written in an optimistic and accessible tone, with clear logic and no-nonsense advice, this work is useful reading for anyone new to the job market and striving to find a path or for those who have been struggling to find meaning in their current careers."
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