Nudge

Nudge is the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness. Using eye-opening real life examples, Richard H. Thaler and Cass R Sunstein show that no choice is ever presented in a neutral way. The question is- when do we need a nudge in the right direction? SOME NUDGES- 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, organ donations and marriage' Steven D. Levitt, co-author of Freakonomics 'This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself' Michael Lewis author of Liar's Poker 'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness 'Hot stuff . . . an idea whose time seems to have come' Bryan Appleyard, Sunday Times 'Hugely influential . . . choice architects are everywhere' Andrew Sparrow, Guardian 'All the rage . . . the issue is not 'to nudge or not to nudge'; it is how to nudge well' Matthew Taylor, Daily Telegraph

“'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or aspiring CEO, will want to read' James Kilts, former CEO of Gillette 'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions' New York Times 'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place' Daniel Kahneman, Nobel Laureate in Economics 'Nudge is as important a book as any I've read in perhaps 20 years' Barry Schwartz, author of The Paradox of Choice 'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein' Tom Peters, manangement guru 'Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both' Roger Lowenstein, author of When Genius Failed”

Richard Thaler and Cass Sunstein's Nudge is a wonderful book. More fun than any important book has a right to be - and yet it is truly both -- Roger Lowenstein, author of When Genius Failed I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein -- Tom Peters, manangement guru This is a book that every CEO, or aspiring CEO, will want to read -- James Kilts, former CEO of Gillette Nudge won't nudge you - it will knock you off your feet -- Daniel Gilbert, author of Stumbling on Happiness A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions New York Times Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor Daily Telegraph Hugely influential. . . choice architects are everywhere -- Andrew Sparrow Guardian Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives The Times Probably the most influential popular science book ever written BBC Radio 4 Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard Sunday Times

Richard H. Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioural Science and Economics, and Director of the Centre for Decision Research, Graduate School of Business, University of Chicago. He is also research associate at the National Bureau of Economic Research.

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