Subtitled "The Printer as Designer & Craftsman: 1700-1914" A cornucopia of visual and technical extravagance that presents the true history of printing.
Subtitled "The Printer as Designer & Craftsman: 1700-1914" A cornucopia of visual and technical extravagance that presents the true history of printing.
Who first coined the phrase "graphic design," a term dating from the 1920s, or first referred to themselves as a "graphic designer" are issues still argued to this day. What is certain is that the kinds of printed material a graphic designer could create were around long before the formulation of such a convenient, if sometimes troublesome, term. Here David Jury explores how the "jobbing" printer who produced handbills, posters, catalogues, advertisements, and labels in the eighteenth, nineteenth, and early twentieth centuries was the true progenitor of graphic design, rather than the "noble presses" of the Arts and Crafts movement. Based on original research and aided by a wealth of delightful and fully captioned examples that reveal the extraordinary skill, craft, design sense, and intelligence of those who created them, the book charts the evolution of "print" into "graphic design." It will be of lasting interest to graphic designers, design and social historians, and collectors of print and printed ephemera alike.
“"Beautifully produced, colorfully illustrated, logically organized, and authoritative in every respect, this will become a standard account in the graphic design history canon."”
'Elegant ... the book's glory lies in the stunning illustrations ... readers may have a tough time not drooling' - The World of Interiors 'A gem - an impressive academic achievement, packed full of stories ... there's so much to enjoy in this book, starting with its actual design ... this repository of visual material adds up to an inspirational sourcebook. But unlike many other beautifully illustrated publications, you will want to do more than just look at the pictures - you will want to read it' - V&A Magazine
David Jury is an award-winning graphic designer, and head of the MA course Art, Design, and the Book at the Colchester Institute in England. His previous books include "Typography Today".
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