Business to Brand by Fiona Killackey, Paperback, 9781743799710 | Buy online at The Nile
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Business to Brand

Moving From Transaction To Transformation

Author: Fiona Killackey  

Paperback

Business to Brand is the definitive guidebook for all small business owners who want to create a brand — not just a business.

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Pre order release date
3rd September 2024
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Paperback

PRODUCT INFORMATION

Summary

Business to Brand is the definitive guidebook for all small business owners who want to create a brand — not just a business.

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Description

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.
 
Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.
 
From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

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About the Author

Fiona Killackey is an award-winning author, business coach, podcast host, speaker and journalist. She is the founder of My Daily Business (mydailybusiness.com), a consultancy that provides business coaching (1:1 and group), education tools and creative ideation, specialising in the areas of brand, marketing, systems, money and content. 

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Product Details

Publisher
Hardie Grant Books
Published
3rd September 2024
Pages
256
ISBN
9781743799710

Returns

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Pre Order
Save
25%
RRP $39.99
$29.99
Or pay later with
Pre order release date
3rd September 2024
Check delivery options