"A woman who doesn't use perfume doesn't have a future. "Pithy like a magic formula, the words fell from the lips of Paul Valery to be collected by Gabrielle Chanel to summarize the stakes of the battle. She needed a counterpoint to the little black dresses and cascades of gems that commanded the style of Chanel. No 5 was the first perfume to mix animal and plant extracts used in traditional perfume with synthetic products. Its birth truly led to a "before" and "after" in the world of perfume, which was no longer an inspired alchemy, romantic and volatile, but pure research. In this way, No 5 perpetuates the charm and influence of the type of personality attracted to this perfume, like bees are attracted to flowers.
Jewellery & Perfume.
Jean Demachy has been the creator and publisher of French Elle Decor for 10 years.
Francois Baudot has written many books on fashion and style and is the French Elle Decor journalist specializing in style.