Electronic Commerce, 12th Edition by Gary Schneider, Paperback, 9781305867819 | Buy online at The Nile
Departments
 Free Returns*

Electronic Commerce, 12th Edition

Author: Gary Schneider  

Paperback
ISBN / EAN: 9781305867819
This textbook is prescribed for the following courses:
CIS1101 - Business Online University of Southern Queensland
INFS5885 - E-Business University of New South Wales
Use our Textbook Finder to find the rest of your Textbooks!
Save
$42
RRP $194.96
$152.07
Or pay later with
Check delivery options
Paperback

PRODUCT INFORMATION

Description

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing 'Learning From Failure' segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Read more

About the Author

Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

Read more

Product Details

Publisher
Cengage Learning, Inc | Course Technology Inc
Published
26th February 2016
Edition
12th
Pages
624
ISBN
9781305867819

Returns

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.

Save
$42
RRP $194.96
$152.07
Or pay later with
Check delivery options
ISBN / EAN: 9781305867819
This textbook is prescribed for the following courses:
CIS1101 - Business Online University of Southern Queensland
INFS5885 - E-Business University of New South Wales
Use our Textbook Finder to find the rest of your Textbooks!