COVID-19 update: Delivery times back to normal. Click for details.
Contact Us Need help? Contact us
Explore Departments
Departments

Got Your Attention? How to Create Intrigue and Connect with

HORN


PUBLISHED: 6th April 2015
ISBN: 9781626562509
ANNOTATION:
In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device-driven era.
Got Your Attention? How to Create Intrigue and Connect with
Product Unavailable
OTHER FORMATS:
PUBLISHED: 6th April 2015
ISBN: 9781626562509
ANNOTATION:
In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device-driven era.

Annotation

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device-driven era.

Publisher Description

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime? Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders-anyone who wants to build meaningful relationships with others. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.

Author Biography

Sam Horn, president of Action Seminars, has given workshops to 350,000 people in more than fifty cities across the country and has also written "Concrete Confidence," She hosts a weekly radio show called "Sam Says" on Maui's most-listened-to station, KLHI. "Tongue Fu!" has been featured in "Family Circle," "Cosmopolitan," "Reader's Digest," and "USA Today," to name a few. Her impressive client list includes Young President's Organization, Hewlett-Packard, U.S. Navy, the IRS, American Bankers Association, and Four Seasons Hotels. She is a member of the National Speakers Organization, and she li

Table of Contents

Introduction: What is INTRIGUE and Why Is It Important? Part I: I = INTRO: Open with an INTRO that Has People at Hello Chapter 1: Ask "Did You Know?" Questions Chapter 2: Show Them the Fish Chapter 3: Share What's Rare Chapter 4: Turn a No into a Yes Chapter 5: Psych Yourself Up, Not Out Part II: N = NEW: It's Not Enough to Be True; It Needs to Be NEW Chapter 6: Create the Next New Thing Chapter 7: Keep Current Chapter 8: Look at the World with Reawakened Eyes Chapter 9: Cause Aha's with Ha-Ha's Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT Chapter 10: Keep it Brief or They'll Give You Grief Part IV: R = REPEATABLE: If People Can't REPEAT It; They Didn't Get It Chapter 11: Craft a Phrase-that-Pays Part V: I = INTERACT: Don't Just Inform, INTERACT Chapter 12: Never Again Deliver an Elevator Speech Chapter 13: Create Mutually Rewarding Conversations Chapter 14: Facilitate Interactive Meetings and Programs Part VI: G = GIVE: GIVE Attention First Chapter 15: Customize to Connect Chapter 16: Listen Like You Like to Be Listened To Part VII: U = USEFUL: If It Isn't Actionable, It Isn't USEFUL Chapter 17: Establish Real-World Relevance Chapter 18: Offer Options, Not Orders Part VIII: E = EXAMPLES: Don't Tell Stories; Share Real-World EXAMPLES Chapter 19: Illustrate Ideas with Dog on a Tanker Examples Chapter 20: Put People in the SCENE Summary and Action Plan: What's Next? Chapter 21: Expand Your Influence--For Good The INTRIGUE Creed The INTRIGUE Quiz Notes Acknowledgments Index About the Author We Want to Hear from You!

Review

Whether you're pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn's smart and snappy book will teach you how to get people's attention and keep it. Dan Pink, author of To Sell Is Human and Drive If you can't get people's attention, you'll never get their business. Sam Horn's new book shows how to quickly win respect so people are motivated to listen. Terry Jones, Founder of Travelocity and WayBlazer, and Chair of Kayak Every entrepreneur, executive and educator will benefit from reading this brilliant book. Amy Wilkinson, former White House Fellow and author of The Creator's Code Innovative ideas for initiating genuine conversations and meaningful connections that turn strangers into friends. Keith Ferrazzi, author of the #1 New York Times bestseller Never Eat Alone These techniques for engaging employees and customers by focusing on their needs and priorities first are a must for every leader. Marshall Goldsmith, Thinkers 50 Top Ten Global Business Thinker I thought I'd already heard everything on this subject, but from the first ten seconds of skimming, Sam's riveting stories sucked me right in. This is the most down-to-earth, inspiring, and actionable(!) book I've ever seen about how to get people's attention. I'm recommending it to everyone I know. Derek Sivers, TED speaker on First Follower and founder of CD Baby Not only is it possible to influence with integrity; it's preferable. This book shows how. Dr. Joan Fallon, founder of Curemark and winner of a 2014 Gold Stevie Award for Maverick of the Year Sam's new book is everything she recommends: True, New, Efficient, Engaging, Interactive and actionable. Sam lives all of these things, and she's given us a guide to do so, too! Robert Wolcott, founder and Executive Director, KIN Global, Northwestern University Sam Horn is the best listener and conversationalist I know. This fast, insightful read will help anyone who wants to establish authentic, productive connections with other people, at work and at home. Mariah Burton Nelson, Vice President of Innovation and Planning, American Society of Association Executives Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you. Saul Kaplan, founder, Business Innovation Factory Don't even think about preparing a pitch, proposal or presentation without first reading Got Your Attention? Kay Koplovitz, founder of USA Networks and cofounder and Chairman, Springboard Enterprises Powerful insights on howtobuild a movement that lasts and create authentic connections with volunteers, donors, strategic partners, and anyone who interacts with your brand. Adam Braun, founder of Pencils of Promise A must read for anyone in the workplace who wants to contribute at their highest level and create more strategic networks. Betsy Myers, Former Executive Director, Center for Public Leadership, Harvard, Kennedy School Sam Horn asks and answers the question so many of us are struggling with: What does it taketoreally connect with people in a culture of impatience and alienation? A user-friendly gem. Elizabeth Lesser, cofounder of Omega Institute and author of Broken Open These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People. Miki Agrawal, Forbes Top 20 Millennials on a Mission and founder of THINX Thought-provoking insights on how to be clear and concise. Roger Hunter, NASA Project Manager and TEDxUGA speaker on Earth's Backup Plan I've interviewed Sam on my show. She rocks and so does this book. John Lee Dumas, founder and host of the #1 ranked business podcast, Entrepreneur on Fire"

Long Description

Did you know: * Goldfish,

Review Quote

"Whether you''re pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn''s smart and snappy book will teach you how to get people''s attention--and keep it." --Dan Pink, author of To Sell Is Human and Drive "If you can''t get people''s attention, you''ll never get their business. Sam Horn''s new book shows how to quickly win respect so people are motivated to listen." --Terry Jones, Founder of Travelocity and WayBlazer, and Chair of Kayak "Every entrepreneur, executive and educator will benefit from reading this brilliant book." --Amy Wilkinson, former White House Fellow and author of The Creator''s Code "Innovative ideas for initiating genuine conversations and meaningful connections that turn strangers into friends." --Keith Ferrazzi, author of the #1 New York Times bestseller Never Eat Alone "These techniques for engaging employees and customers by focusing on their needs and priorities first ... are a must for every leader." --Marshall Goldsmith, Thinkers 50 Top Ten Global Business Thinker "I thought I''d already heard everything on this subject, but from the first ten seconds of skimming, Sam''s riveting stories sucked me right in. This is the most down-to-earth, inspiring, and actionable(!) book I''ve ever seen about how to get people''s attention. I''m recommending it to everyone I know." --Derek Sivers, TED speaker on "First Follower" and founder of CD Baby "Not only is it possible to influence with integrity; it''s preferable. This book shows how." --Dr. Joan Fallon, founder of Curemark and winner of a 2014 Gold Stevie Award for "Maverick of the Year" "Sam''s new book is everything she recommends: True, New, Efficient, Engaging, Interactive and actionable. Sam lives all of these things, and she''s given us a guide to do so, too!" --Robert Wolcott, founder and Executive Director, KIN Global, Northwestern University "Sam Horn is the best listener--and conversationalist--I know. This fast, insightful read will help anyone who wants to establish authentic, productive connections with other people, at work and at home." --Mariah Burton Nelson, Vice President of Innovation and Planning, American Society of Association Executives "Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you." --Saul Kaplan, founder, Business Innovation Factory "Don''t even think about preparing a pitch, proposal or presentation without first reading Got Your Attention?" --Kay Koplovitz, founder of USA Networks and cofounder and Chairman, Springboard Enterprises "Powerful insights on how

Promotional "Headline"

Sam Horn explores in this work what it takes to really connect with others and communicate clearly and compellingly. We're taught how to read and write in school; but we're not taught how to genuinely engage people and create mutually rewarding interactions. We're not taught how to earn people's interest so they voluntarily give us their attention, friendship and business. This work teaches you how.

Description for Sales People

EXPERT AUTHOR: Horn's work has been praised by Seth Godin, Ken Blanchard, Tony Robbins, Stephen Covey, John Gray, and Jack Canfield, and her clients include HP, NASA, Capital One, YPO, Intel, Boeing, Cisco, and dozens more. ACTIVE PROMOTER: Horn speaks more than fifty times a year, and she has been featured in the New York Times, BusinessWeek, the Washington Post, MSNBC, NPR, Cosmopolitan, Fast Company, Huffington Post, and many other media outlets. INNOVATIVE AND FUN: Horn's eight-step INTRIGUE process is cleverly designed and easy to follow. She illustrates each step with entertaining, eye-opening, real-life examples from her consulting practice and international speaking engagements.

Product Details

Author
HORN
Year
2015
ISBN-10
1626562504
ISBN-13
9781626562509
Media
Book
Publisher
Berrett-koehler
Short Title
GOT YOUR ATTENTION
Language
English
Country of Publication
United States
Pages
216
Series
UK Professional Business Management / Business
Publication Date
2015-04-06
Subtitle
How to Create Intrigue and Connect with Anyone
Audience
General/Trade