Good Self, Bad Self

From the real-life crisis expert who inspired ABC’s Scandal.

Everyone must learn to live with personal missteps. Whether you’ve put yourself in an awkward situation, or you find that you’ve unwittingly created a full-blown crisis, Judy Smith is here to teach you how to look within to diffuse, mitigate, and resolve issues at their root.

Good Self, Bad Self will teach you how to face and overcome potential problems before they send your life spinning out of control. Using the straightforward and incredibly effective POWER model—which incorporates the same strategies Judy uses with her high-profile clients—you can learn to master and expertly handle any sticky situation in your own life. Smith distills years of experience, sharing tools we all need to face our mistakes and overcome them.

“"Judy Smith has a profound understanding of human nature, and we're fortunate that she's sharing what she knows about the importance of balance in our lives. Good Self, Bad Self isn't just about getting out of a crisis once you're in oneit's a powerful, inspiring book that will help you better understand yourself in every situation." Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason”

"Clean, well-organized and easy to read...Smith provides a good overview of how to identify and curtail egregious behavior, with just enough celebrity misbehavior to hold the reader's attention." --"Kirkus Reviews"
"Crisis guru Judy Smith knows her way out of a catastophe...She brings her PR balm to the masses with "Good Self, Bad Self"." --"More" magazine
"I have known Judy Smith for many years and she is one of the best crisis managers out there. "Good Self, Bad Self" is a really important book and offers a unique way of looking at crisis." -- Larry King
"It takes a lifetime to build a good reputation and only one thoughtless act to damage it. "Good Self, Bad Self" is a book you want to read "before" you need it. Smith provides a blueprint for how to act with authenticity in building, maintaining and, when necessary, repairing your personal brand." -- Lois P. Frankel, Ph.D., author of "Nice Girls Don't Get the Corner Office "and" Stop Sabotaging Your Career"
"Judy Smith and her team are a reference encyclopedia of knowledge combined with experience that can command, guide, handle, influence, instruct, steer, supervise, and take overall charge of media relations with laser sharp understanding of the complex issues of law, medicine and forensic science." --Dr. Michael Baden, Host of the hit HBO Show "Autopsy", and author of "Unnatural Death" and "Dead Reckoning"
"Judy Smith has a profound understanding of human nature, and we're fortunate that she's sharing what she knows about the importance of balance in our lives. "Good Self, Bad Self" isn't just about getting out of a crisis once you're in one--it's a powerful, inspiring book that will help you better understand yourself in every situation." -Marci Shimoff, "New York Times" bestselling author of "Happy for No Reason" and "Love for No Reason"
"Judy Smith has been doling out practical, no nonsense advice for over 20 years to her clients and her friends. "Good Self, Bad Self" is Judy in book form. Having worked with Judy and one her clients over the course of several months, I got to witness her style and effectiveness first hand. She is detailed, thorough, relentless, frank, and smart. Her course of action while strategic is also very thoughtful, and client-sensitive." --James Brown, Network Broadcaster CBS Sports
"Judy Smith is a very savvy problem solver, and she's incredibly tough. I've seen her handle head-strong clients and also senior producers of major television shows, and in each case, she was in command and relentless in working to implement her strategies. I hope to continue to watch her work her magic from afar, and never to need her services as a client." --Wayne Pacelle, president & CEO, The Humane Society of the United States
"Judy Smith is the uber media management guru of the 21st century. In a 24-7 breaking news world of sound bites, there is no better media veteran to have on speed dial than Judy Smith." -- Linda Kenney Baden, high profile trial attorney, media legal commentator, and co-author of "Remains Silent" and "Skeleton Justice"
"This book is for everyone. Every person, at some point in his or her life, has desperately wished for sound, experienced guidance while trying to navigate the treacherous waters of a personal or professional crisis, be it large or small. With GOOD SELF, BAD SELF, crisis manager extraordinaire Judy Smith provides clear and concise instructions for how to recognize our individual strengths and weaknesses and how to handle those dire situations. Those of us lucky enough to know Judy Smith wish we could take her and her wit, wisdom and expertise everywhere with us. With GOOD SELF, BAD SELF now we finally can!" --Betsy Beers, Executive Producer, "Greys Anatomy", "Private Practice", and "Scandal"

Judy Smith is one of the premier crisis management experts in the world and has become the go-to person for corporations, politicians, and celebrities in times of crisis. She has worked on the Iran Contra investigation, the impeachment process of President Clinton, as well as the Enron Congressional inquiry. She also served as a counselor to BellSouth, Starwood Hotels, Nextel, Federated Department Stores, United Healthcare, Wal-Mart, Deloitte & Touche, and AIG, among other companies.

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