D&AD. The Copy Book by D&AD, Hardcover, 9783836568524 | Buy online at The Nile
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D&AD. The Copy Book

The Copy Book

Author: D&AD   Series: Bibliotheca Universalis

Hardcover

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

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PRODUCT INFORMATION

Summary

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

Read more

Description

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

Read more

Critic Reviews

“"The Copy Book convinced me that everyone in business should study the art of copywriting."”

The Copy Book convinced me that everyone in business should study the art of copywriting. Fortune.com

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About the Author

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

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Product Details

Publisher
Taschen GmbH
Published
16th March 2018
Pages
544
ISBN
9783836568524

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