Services Marketing: Concepts, Strategies, & Cases, 5th Edition by K. Douglas Hoffman, Hardcover, 9781285429786 | Buy online at The Nile
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Services Marketing: Concepts, Strategies, & Cases, 5th Edition

Concepts, Strategies, & Cases

Author: K. Douglas Hoffman and John E.G. Bateson   Series: MindTap Course List

ISBN / EAN: 9781285429786
This textbook is prescribed for the following courses:
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Description

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

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About the Author

K. Douglas Hoffman earned his master's and doctorate degrees from the University of Kentucky and his bachelor's degree from The Ohio State University. He has been formally recognized for teaching excellence and has served as past education coordinator for the Services Marketing Special Interest Group of the American Marketing Association. Dr. Hoffman currently is a professor of marketing and has taught such courses as Principles of Marketing, Services Marketing, E-Marketing, Retail Management, and Marketing Management. His primary teaching and research passion is services marketing. He launche

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Product Details

Publisher
Cengage Learning | Cengage Learning, Inc
Published
1st January 2016
Edition
5th
Pages
480
ISBN
9781285429786

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Product Unavailable
ISBN / EAN: 9781285429786
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!